Makita Logo

Makita 2026 Brand Audit

Website: makitatools.com

Customer Service: +1 (800) 462-5482

Winnowl Brand Strength Verdict

Average
52 Brand Strength
+73% above 30 Global Baseline
Ranked #42 out of 185

Brand Strength Factors

Trust

Strong
78.60 /100
+63.3% above 48.14 baseline
Notable Advantage

Reliability

Average
51.07 /100
+9.3% above 46.73 baseline

Customer Service

Mediocre
At Baseline
Score
25/100

Makita Class Audits

Makita Battery Powered Self-Propelled Lawn Mowers

Class Stats
Models 5
Market Share 6.8%

Winnowl Index

AVERAGE
62.04
+7.3% above 56.72 baseline

WS - Usable Energy Capacity

Strong
Top 5% in Class
Rank: #2 of 26
Score
576 Wh
+45.0% above 384 Wh baseline
Notable Advantage

Price Positioning

Mediocre
$851.56
+35.1% above $599.48 baseline

Market Value Index (MVI)

Fair
47
-15.2% below 52 baseline

Performance

Mediocre
Top 10% in Class
Rank: #3 of 26
Score
59.10
+22.9% above 45.88 baseline

Makita Battery Powered Push Lawn Mowers

Class Stats
Models 1
Market Share 1.1%

Winnowl Index

MEDIOCRE
48.81
-7.4% below 53.34 baseline

Price Positioning

Weak
Last in Class
Rank: #36 of 36
Score
$681.99
+159.8% above $219.99 baseline
Severe Deficit

WS - Usable Energy Capacity

Weak
Last in Class
Rank: #36 of 36
Score
0 Wh
-100.0% below 192 Wh baseline
Severe Deficit

Market Value Index (MVI)

Weak
Last in Class
Rank: #36 of 36
Score
16
-63.0% below 40 baseline

Performance

Mediocre
51.99
+5.8% above 51.99 baseline