Crafstman 2026 Brand Audit

Name: Crafstman Audit & Brand Strength Rating
Brand: Crafstman
Rating: 78 (1 reviews)

Website: craftsman.com

Customer Service: +1 (888) 331-4569

Brand Strength: Strong (78)

Trust

Strong

Website Authority

Website Mentions

Negative Website Mentions Ratio

Reliability

Exceptional

Return Policy Type

Return Policy (Days)

Website Performance

Customer Service

Exceptional

Customer Support Phone

Customer Support Chat

Our research shows that Crafstman ranks in the top 3% for Brand Strength for all brands in our data set and ranks 154% stronger than the average.
Ranks in the top 10% for Trust for all brands in our data set and ranks 142% stronger than the average.
Ranks in the top 2% for Reliability for all brands in our data set and ranks 142% stronger than the average.
Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.

At a 72 average Winnowl Index, Crafstman outranks 81% of the other brands in this class.

At a 70 average Winnowl Index, Crafstman outranks 65% of the other brands in this class.

59 Performance Score - outperforms 61% of the other brands in the class.
At 330 mins, Crafstman averages 182% worse Charging Time than the class average (117.2 mins).

49% higher Total Capacity (9 Ah) than the class average (6 Ah).
52 Performance Score - underperforms 52% of the other competitors in the class.
At 20 V, Crafstman averages 65% worse Battery Voltage than the class average (57.1 V).

17% less performance per dollar than other brands in the class.
The $329.50 price is 26% more expensive than the $262.51 average class price.
With a Value Score of 65, Crafstman lags behind 77% of the other brands in the class for value.

The $649.00 average price is slightly less expensive (1%) than the $656.62 average class price.
6% less performance per dollar than other brands in the class.
With a Value Score of 71, Crafstman lags behind 80% of the other brands in the class for value.

By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
For Crafstman, our data team analyzed and rated the performance and value of 3 products across 2 classes.