WYZE 2026 Brand Audit

Website: wyze.com

Customer Service: +1 (206) 339-9646

Winnowl Brand Strength Verdict

Strong

60 Brand Strength

Top 10% Globally

Ranked #14 out of 185

+103% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average

Class Leader

Rank: #1 of 185

Score: 50/100

Trust

Strong

81.22 /100

+68.7% above 48.14 baseline

Reliability

Average

49.47 /100

+5.9% above 46.73 baseline

WYZE Class Audits

WYZE Wireless Home Security Cameras

Class Stats

Models 8

Market Share 8.2%

Winnowl Index

MEDIOCRE

59.40

+4.7% above 57.42 baseline

Price Positioning

Strong

$58.08

-53.3% below $109.99 baseline

MFR - Camera Resolution

Average

2 MP

-20.8% below 2 MP baseline

Market Value Index (MVI)

Exceptional

86.50

+30.5% above 46 baseline

Performance

Weak

30.80

-24.1% below 42.13 baseline

WYZE Floodlight Home Security Cameras

Class Stats

Models 5

Market Share 21.7%

Winnowl Index

MEDIOCRE

52.22

+3.3% above 54.62 baseline

Price Positioning

Average

$61.99

-42.2% below $119.99 baseline

MFR - Camera Resolution

Average

2 MP

-17.1% below 2 MP baseline

Market Value Index (MVI)

Exceptional

+41.0% above 54 baseline

Performance

Weak

30.98

-10.9% below 36.63 baseline

WYZE Outdoor Wired Home Security Cameras

Class Stats

Models 4

Market Share 9.8%

Winnowl Index

DEFICIENT

38.71

-30.6% below 59.23 baseline

MFR - Camera Resolution

Mediocre

2 MP

-58.0% below 4 MP baseline

Price Positioning

Average

$52.48

-56.6% below $79.99 baseline

Market Value Index (MVI)

Mediocre

39.50

-27.7% below 55 baseline

Performance

Weak

24.42

-51.2% below 44.20 baseline

WYZE Indoor Home Security Cameras

Class Stats

Models 2

Market Share 3.7%

Winnowl Index

MEDIOCRE

47.99

-6.9% below 52.39 baseline

MFR - Camera Resolution

Average

2 MP

-20.0% below 2 MP baseline

Price Positioning

Average

$71.28

+20.2% above $47.99 baseline

Market Value Index (MVI)

Mediocre

31.50

-38.1% below 42 baseline

Performance

Mediocre

47.67

-1.6% below 54.43 baseline

WYZE Doorbell Cameras

Class Stats

Models 1

Market Share 4.8%

Winnowl Index

AVERAGE

66.27

+22.9% above 50.84 baseline

Price Positioning

Strong

Class Leader

Rank: #1 of 7

Score: $45.99

MFR - Camera Resolution

Average

2 MP

-6.7% below 2 MP baseline

Market Value Index (MVI)

Exceptional

Class Leader

Rank: #1 of 7

Score: 100

Performance

Mediocre

At Baseline

Score: 45.53