WYZE

WYZE 2026 Brand Audit

Website: wyze.com

Customer Service: +1 (206) 339-9646

Brand Strength: Strong (70)

Trust
Strong
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that WYZE ranks in the top 6% for Brand Strength for all brands in our data set and ranks 129% stronger than the average.
  • Ranks higher for Trust than 89% of other brands in our data set and ranks 138% stronger than the average.
  • Ranks higher for Reliability than 82% of other brands in our data set and ranks 77% stronger than the average.
  • Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.

Winnowl Index : MEDIOCRE

Doorbell Cameras

  • At a 71 average Winnowl Index, WYZE outranks 57% of the other brands in this class.

Wireless Home Security Cameras

  • At a 62 average Winnowl Index, WYZE outranks 67% of the other brands in this class.

Indoor Home Security Cameras

  • With a 61 Winnowl Index, WYZE ranks lower than 57% of competitors in this class.

Floodlight Home Security Cameras

  • At a 58 average Winnowl Index, WYZE outranks 64% of the other brands in this class.

Outdoor Wired Home Security Cameras

  • With a 57 Winnowl Index, WYZE ranks lower than 73% of competitors in this class.

Performance : Mediocre

Doorbell Cameras

  • 44 Performance Score - underperforms 33% of the other competitors in the class.

Wireless Home Security Cameras

  • 28 Performance Score - underperforms 82% of the other competitors in the class.

Indoor Home Security Cameras

  • 47 Performance Score - underperforms 70% of the other competitors in the class.

Floodlight Home Security Cameras

  • 27 Performance Score - underperforms 50% of the other competitors in the class.

Outdoor Wired Home Security Cameras

  • 24 Performance Score - underperforms 82% of the other competitors in the class.

Value : Exceptional

Doorbell Cameras

  • 199% more performance per dollar than other brands in the class.
  • The $45.99 average price is 68% less expensive than the $144.63 average class price.
  • 100 Value Score - outranks 86% of the other brands in the class.

Wireless Home Security Cameras

  • 117% more performance per dollar than other brands in the class.
  • The $63.45 average price is 53% less expensive than the $135.73 average class price.
  • 100 Value Score - outranks 65% of the other brands in the class.

Indoor Home Security Cameras

  • 3% less performance per dollar than other brands in the class.
  • The $71.28 price is 20% more expensive than the $59.32 average class price.
  • With a Value Score of 73, WYZE lags behind 87% of the other brands in the class for value.

Floodlight Home Security Cameras

  • 178% more performance per dollar than other brands in the class.
  • The $78.38 average price is 42% less expensive than the $135.71 average class price.
  • 100 Value Score - outranks 73% of the other brands in the class.

Outdoor Wired Home Security Cameras

  • 74% more performance per dollar than other brands in the class.
  • The $51.98 average price is 57% less expensive than the $119.80 average class price.
  • With a Value Score of 100, WYZE lags behind 55% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For WYZE, our data team analyzed and rated the performance and value of 20 products across 5 classes.

Doorbell Cameras

Performance: Average (46)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: For a price of $45.99, the math shows 154% more Performance per dollar than the $143.36 average, solidifying the Exceptional Value of the investment.

Floodlight Home Security Cameras

Performance: Strong (71)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: At $35.98, the Exceptional Value confirms you’re getting 543% more Performance for your buck than the class average.
Performance: Mediocre (31)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: At 31% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (31)
Value: Exceptional (82)
Brand Strength: Strong (70)
Winnowl Insight: At 31% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (31)
Value: Fair (54)
Brand Strength: Strong (70)
Winnowl Insight: At 31% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance: Mediocre (38)
Value: Mediocre (41)
Brand Strength: Strong (70)
Winnowl Insight: At $149.98, you are capturing 17% less Performance per dollar than the $135.71 average, confirming its Mediocre Value status.

Indoor Home Security Cameras

Performance: Average (55)
Value: Mediocre (42)
Brand Strength: Strong (70)
Winnowl Insight: At $57.96, you are capturing 16% less Performance per dollar than the $59.32 average, confirming its Mediocre Value status.
Performance: Average (40)
Value: Weak (21)
Brand Strength: Strong (70)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $84.59 investment is 58% less than the $59.32 baseline.

Outdoor Wired Home Security Cameras

Performance: Mediocre (31)
Value: Exceptional (79)
Brand Strength: Strong (70)
Winnowl Insight: The WYZE WYZE Cam v3 Wired Indoor/Outdoor Security Camera maintains a Mediocre Performance rating, primarily because its output sits 36% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance: Mediocre (31)
Value: Mediocre (43)
Brand Strength: Strong (70)
Winnowl Insight: At $66.98, you are capturing 15% less Performance per dollar than the $120.06 average, confirming its Mediocre Value status.
Performance: Weak (16)
Value: Mediocre (36)
Brand Strength: Strong (70)
Winnowl Insight: Short-range perimeter lighting. These units are best suited for brightly lit urban environments or very small enclosed courtyards.
Performance: Weak (17)
Value: Weak (24)
Brand Strength: Strong (70)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $64.98 cost is 52% less efficient than the $120.06 class average.

Wireless Home Security Cameras

Performance: Average (49)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: For a price of $41.23, the math shows 212% more Performance per dollar than the $140.16 average, solidifying the Exceptional Value of the investment.
Performance: Average (43)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: The Exceptional Value is driven by a price of $46.17, which outpaces the $140.16 average by delivering 143% more performance for every dollar spent.
Performance: Average (42)
Value: Exceptional (79)
Brand Strength: Strong (70)
Winnowl Insight: The Exceptional Value is driven by a price of $69.98, which outpaces the $140.16 average by delivering 57% more performance for every dollar spent.
Performance: Mediocre (27)
Value: Exceptional (100)
Brand Strength: Strong (70)
Winnowl Insight: At 39% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance: Mediocre (27)
Value: Exceptional (94)
Brand Strength: Strong (70)
Winnowl Insight: At 39% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance: Mediocre (34)
Value: Fair (54)
Brand Strength: Strong (70)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 24% below the average with specs like a 25 ft Night Vision Range that may mean you should be able to see clearly across a standard suburban driveway or front lawn in total darkness.
Performance: Mediocre (27)
Value: Mediocre (44)
Brand Strength: Strong (70)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $80.35 investment is 12% less than the $140.16 baseline.
Performance: Mediocre (27)
Value: Mediocre (31)
Brand Strength: Strong (70)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $113.96 investment is 38% less than the $140.16 baseline.