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TP-Link 2026 Brand Audit

Website: tp-link.com

Customer Service: +1 (866) 225-8139

Winnowl Brand Strength Verdict

Average
56 Brand Strength
+89% above 30 Global Baseline
Ranked #26 out of 185

Brand Strength Factors

Trust

Exceptional
Top 5% in Class
Rank: #3 of 185
Score
92.01/100
+91.1% above 48.14 baseline
Notable Advantage

Reliability

Average
51.87 /100
+11.0% above 46.73 baseline

Customer Service

Mediocre
At Baseline
Score
25/100

TP-Link Class Audits

TP-Link Indoor Home Security Cameras

Class Stats
Models 2
Market Share 3.7%

Winnowl Index

MEDIOCRE
56.79
+10.2% above 52.39 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Price Positioning

Average
$53.99
-9.0% below $47.99 baseline

Market Value Index (MVI)

Fair
49.50
-2.9% below 42 baseline

Performance

Mediocre
54.43
+12.4% above 54.43 baseline