Brand Strength: Strong (68)
Trust
Strong
Reliability
Average
Customer Service
Average
- Our research shows that TP-Link ranks in the top 9% for Brand Strength for all brands in our data set and ranks 122% stronger than the average.
- Ranks in the top 2% for Trust for all brands in our data set and ranks 224% stronger than the average.
- Ranks higher for Reliability than 74% of other brands in our data set and ranks 52% stronger than the average.
- Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
Winnowl Index : AVERAGE
Indoor Home Security Cameras
- At a 65 average Winnowl Index, TP-Link outranks 79% of the other brands in this class.
Performance : Average
Indoor Home Security Cameras
- 48 Performance Score - underperforms 26% of the other competitors in the class.
Value : Strong
Indoor Home Security Cameras
- 38% more performance per dollar than other brands in the class.
- 98 Value Score - outranks 58% of the other brands in the class.
- The $53.99 average price is slightly less expensive (9%) than the $59.32 average class price.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- Our data team analyzed and rated 2 TP-Link model for performance and value.
Indoor Home Security Cameras
Performance:
Average (54)
Value:
Strong (65)
Brand Strength:
Strong (68)
Winnowl Insight: Long-range illumination. Features higher-intensity IR LEDs that can penetrate larger, darker spaces without over-exposing subjects in the foreground.
Performance:
Average (54)
Value:
Mediocre (34)
Brand Strength:
Strong (68)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $70.99 cost is 32% less efficient than the $59.32 class average.