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Swann 2026 Brand Audit

Website: swann.com

Customer Service: +1 (562) 579-3297

Winnowl Brand Strength Verdict

Strong
60 Brand Strength
Top 10% Globally
Ranked #13 out of 185
+103% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Strong
Top 10% in Class
Rank: #19 of 185
Score
81.34/100
+69.0% above 48.14 baseline
Notable Advantage

Reliability

Average
49.87 /100
+6.7% above 46.73 baseline

Swann Class Audits

Swann Outdoor Wired Home Security Camera Systems - NVR

Class Stats
Models 21
Market Share 24.7%

Winnowl Index

MEDIOCRE
At Baseline
Score
52.30

Price Positioning

Average
$893.33
+13.7% above $799.99 baseline

MFR - Camera Resolution

Average
At Baseline
Score
8 MP

Market Value Index (MVI)

Mediocre
43
-11.2% below 47.50 baseline

Performance

Mediocre
53.67
+2.8% above 49.99 baseline

Swann Outdoor Wired Home Security Cameras

Class Stats
Models 12
Market Share 29.3%

Winnowl Index

AVERAGE
Top 10% in Class
Rank: #2 of 12
Score
72.59
+21.6% above 59.23 baseline

MFR - Camera Resolution

Average
8 MP
+36.7% above 4 MP baseline

Price Positioning

Average
$87.49
-14.4% below $79.99 baseline

Market Value Index (MVI)

Strong
65.50
+3.0% above 55 baseline

Performance

Strong
77.07
+30.9% above 44.20 baseline

Swann Outdoor Wired Home Security Camera Systems - DVR

Class Stats
Models 9
Market Share 17.3%

Winnowl Index

MEDIOCRE
49.94
-5.8% below 52.32 baseline

Price Positioning

Mediocre
Last in Class
Rank: #16 of 16
Score
$412.12
+71.5% above $226.72 baseline
Notable Deficit

MFR - Camera Resolution

Average
2 MP
+11.3% above 5 MP baseline

Market Value Index (MVI)

Weak
Bottom 10% in Class
Rank: #15 of 16
Score
22.50
-49.6% below 51.50 baseline

Performance

Mediocre
48.39
+5.2% above 48.55 baseline

Swann Wireless Home Security Cameras

Class Stats
Models 7
Market Share 7.2%

Winnowl Index

AVERAGE
65.18
+18.0% above 57.42 baseline

MFR - Camera Resolution

Strong
Top 10% in Class
Rank: #5 of 46
Score
2 MP
+49.1% above 2 MP baseline
Notable Advantage

Price Positioning

Average
$119.99
+8.0% above $109.99 baseline

Market Value Index (MVI)

Fair
46
-13.6% below 46 baseline

Performance

Mediocre
42.13
+17.6% above 42.13 baseline

Swann Wireless Home Security Camera Systems - NVR

Class Stats
Models 4
Market Share 8.9%

Winnowl Index

DEFICIENT
35.54
-32.7% below 51.94 baseline

Price Positioning

Mediocre
Last in Class
Rank: #22 of 22
Score
$412.49
+44.8% above $299.99 baseline
Notable Deficit

MFR - Camera Resolution

Mediocre
3 MP
-29.0% below 4 MP baseline

Market Value Index (MVI)

Weak
Last in Class
Rank: #22 of 22
Score
17.50
-63.0% below 54 baseline

Performance

Weak
30.21
-39.2% below 50.09 baseline

Swann Floodlight Home Security Cameras

Class Stats
Models 3
Market Share 13.0%

Winnowl Index

AVERAGE
Top 10% in Class
Rank: #2 of 11
Score
67.42
+36.5% above 54.62 baseline

MFR - Camera Resolution

Strong
Top 10% in Class
Rank: #2 of 11
Score
2 MP
+50.8% above 2 MP baseline

Price Positioning

Average
$79.99
-20.3% below $119.99 baseline

Market Value Index (MVI)

Exceptional
100
+20.7% above 54 baseline

Performance

Mediocre
53.98
+44.4% above 36.63 baseline

Swann Indoor Home Security Cameras

Class Stats
Models 3
Market Share 5.6%

Winnowl Index

MEDIOCRE
52.68
-2.5% below 52.39 baseline

Price Positioning

Average
Bottom 10% in Class
Rank: #22 of 24
Score
$49.99
+36.7% above $47.99 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Market Value Index (MVI)

Mediocre
43.50
-29.9% below 42 baseline

Performance

Mediocre
49.48
+2.1% above 54.43 baseline

Swann Wireless Home Security Camera Systems – Cloud Storage

Class Stats
Models 3
Market Share 13.6%

Winnowl Index

MEDIOCRE
Last in Class
Rank: #7 of 7
Score
47.15
-17.9% below 56.39 baseline

MFR - Number of Channels

Mediocre
2 channels
-30.2% below 3 channels baseline

Price Positioning

Average
$129.99
-26.9% below $204.50 baseline

Market Value Index (MVI)

Fair
54
-12.2% below 45 baseline

Performance

Weak
32.75
-34.4% below 47.57 baseline

Swann Doorbell Cameras

Class Stats
Models 1
Market Share 4.8%

Winnowl Index

ELITE
Class Leader
Rank: #1 of 7
Score
89.86

MFR - Camera Resolution

Exceptional
Class Leader
Rank: #1 of 7
Score
4 MP
Major Advantage

Price Positioning

Average
$99.99
-30.9% below $99.99 baseline

Market Value Index (MVI)

Exceptional
100
+99.2% above 52.50 baseline

Performance

Exceptional
Class Leader
Rank: #1 of 7
Score
88.57