Brand Strength: Strong (69)
Trust
Average
Reliability
Strong
Customer Service
Exceptional
- Our research shows that Swann ranks in the top 8% for Brand Strength for all brands in our data set and ranks 125% stronger than the average.
- Ranks higher for Trust than 87% of other brands in our data set and ranks 129% stronger than the average.
- Ranks higher for Reliability than 86% of other brands in our data set and ranks 79% stronger than the average.
- Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
Winnowl Index : AVERAGE
Doorbell Cameras
- At a 94 average Winnowl Index, Swann outranks 86% of the other brands in this class.
Outdoor Wired Home Security Cameras
- At a 81 average Winnowl Index, Swann outranks 83% of the other brands in this class.
Floodlight Home Security Cameras
- At a 77 average Winnowl Index, Swann outranks 82% of the other brands in this class.
Wireless Home Security Cameras
- At a 70 average Winnowl Index, Swann outranks 83% of the other brands in this class.
Outdoor Wired Home Security Camera Systems - NVR
- With a 66 Winnowl Index, Swann ranks lower than 50% of competitors in this class.
Wireless Home Security Camera Systems – Cloud Storage
- With a 64 Winnowl Index, Swann ranks lower than 67% of competitors in this class.
Indoor Home Security Cameras
- With a 62 Winnowl Index, Swann ranks lower than 48% of competitors in this class.
Outdoor Wired Home Security Camera Systems - DVR
- With a 61 Winnowl Index, Swann ranks lower than 47% of competitors in this class.
Wireless Home Security Camera Systems - NVR
- With a 51 Winnowl Index, Swann ranks lower than 67% of competitors in this class.
Performance : Average
Doorbell Cameras
- 81 Performance Score - outperforms 86% of the other brands in the class.
- With an average of 4 MP, Swann averages 87% higher Resolution than the class average (2.1 MP).
Outdoor Wired Home Security Cameras
- 57 Performance Score - outperforms 67% of the other brands in the class.
Floodlight Home Security Cameras
- 53 Performance Score - outperforms 82% of the other brands in the class.
- With an average of 100 ft, Swann averages 114% higher Night Vision Range than the class average (46.7 ft).
Wireless Home Security Cameras
- 43 Performance Score - outperforms 67% of the other brands in the class.
- 49% higher Resolution (4 MP) than the class average (2.7 MP).
Outdoor Wired Home Security Camera Systems - NVR
- 55 Performance Score - outperforms 62% of the other brands in the class.
Wireless Home Security Camera Systems – Cloud Storage
- 51 Performance Score - underperforms 83% of the other competitors in the class.
Indoor Home Security Cameras
- 46 Performance Score - underperforms 74% of the other competitors in the class.
Outdoor Wired Home Security Camera Systems - DVR
- 52 Performance Score - outperforms 69% of the other brands in the class.
Wireless Home Security Camera Systems - NVR
- 37 Performance Score - underperforms 86% of the other competitors in the class.
Value : Fair
Doorbell Cameras
- 155% more performance per dollar than other brands in the class.
- The $99.99 average price is 31% less expensive than the $144.63 average class price.
- 100 Value Score - outranks 71% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 123% more performance per dollar than other brands in the class.
- The $102.57 average price is 14% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 58% of the other brands in the class.
Floodlight Home Security Cameras
- 174% more performance per dollar than other brands in the class.
- The $108.15 average price is 20% less expensive than the $135.71 average class price.
- 100 Value Score - outranks 64% of the other brands in the class.
Wireless Home Security Cameras
- 40% more performance per dollar than other brands in the class.
- The $146.59 average price is slightly more expensive (8%) than the $135.73 average class price.
- With a Value Score of 99, Swann lags behind 51% of the other brands in the class for value.
Outdoor Wired Home Security Camera Systems - NVR
- 2% more performance per dollar than other brands in the class.
- The $983.32 price is 14% more expensive than the $864.97 average class price.
- With a Value Score of 76, Swann lags behind 83% of the other brands in the class for value.
Wireless Home Security Camera Systems – Cloud Storage
- 25% more performance per dollar than other brands in the class.
- The $193.32 average price is 27% less expensive than the $264.47 average class price.
- 90 Value Score - outranks 57% of the other brands in the class.
Indoor Home Security Cameras
- 4% more performance per dollar than other brands in the class.
- The $81.09 price is 37% more expensive than the $59.32 average class price.
- With a Value Score of 77, Swann lags behind 78% of the other brands in the class for value.
Outdoor Wired Home Security Camera Systems - DVR
- 36% less performance per dollar than other brands in the class.
- The $452.45 price is 71% more expensive than the $263.85 average class price.
- With a Value Score of 53, Swann lags behind 93% of the other brands in the class for value.
Wireless Home Security Camera Systems - NVR
- 45% less performance per dollar than other brands in the class.
- The $448.15 price is 45% more expensive than the $309.60 average class price.
- With a Value Score of 48, Swann lags behind 100% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Swann, our data team analyzed and rated the performance and value of 63 products across 9 classes.
Doorbell Cameras
Performance:
Exceptional (89)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: The value favors you here; a $99.99 buy-in with Exceptional Value gets you 127% more Performance value than other Doorbell Cameras.
Floodlight Home Security Cameras
Performance:
Exceptional (88)
Value:
Exceptional (87)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit shows Exceptional Value, meaning 75% more Performance for your money compared to other Floodlight Home Security Cameras.
Performance:
Average (54)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: The Exceptional Value is driven by a price of $79.99, which outpaces the $135.71 average by delivering 121% more performance for every dollar spent.
Performance:
Average (54)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: The Exceptional Value is driven by a price of $79.99, which outpaces the $135.71 average by delivering 121% more performance for every dollar spent.
Indoor Home Security Cameras
Performance:
Average (49)
Value:
Fair (48)
Brand Strength:
Strong (69)
Winnowl Insight: Long-range illumination. Features higher-intensity IR LEDs that can penetrate larger, darker spaces without over-exposing subjects in the foreground.
Performance:
Average (49)
Value:
Mediocre (44)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $49.99 investment is 13% less than the $59.32 baseline.
Performance:
Average (49)
Value:
Weak (15)
Brand Strength:
Strong (69)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $148.28 cost is 71% less efficient than the $59.32 class average.
Outdoor Wired Home Security Camera Systems - DVR
Performance:
Exceptional (86)
Value:
Mediocre (36)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating is driven by a $549.99 cost that results in 27% lower hardware efficiency than the $263.85 class mean.
Performance:
Strong (69)
Value:
Fair (53)
Brand Strength:
Strong (69)
Winnowl Insight: 4K Ultra-HD tier. Provides the maximum resolution available for residential systems, ensuring every frame is packed with identifiable data.
Performance:
Strong (74)
Value:
Weak (22)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit highlights Weak Value, as the utility you get for a $769.99 investment is 55% behind the class average.
Performance:
Average (60)
Value:
Weak (25)
Brand Strength:
Strong (69)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $549.99 cost is 49% less efficient than the $263.85 class average.
Performance:
Average (48)
Value:
Mediocre (32)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $349.99 cost is 35% less efficient than the $263.85 class average.
Performance:
Mediocre (36)
Value:
Weak (20)
Brand Strength:
Strong (69)
Winnowl Insight: At $412.12, you are capturing 60% less Performance per dollar than the $263.85 average, confirming its Weak Value status.
Performance:
Mediocre (36)
Value:
Weak (19)
Brand Strength:
Strong (69)
Winnowl Insight: At $429.99, you are capturing 61% less Performance per dollar than the $263.85 average, confirming its Weak Value status.
Performance:
Mediocre (28)
Value:
Weak (17)
Brand Strength:
Strong (69)
Winnowl Insight: At $379.99, you are capturing 66% less Performance per dollar than the $263.85 average, confirming its Weak Value status.
Performance:
Mediocre (21)
Value:
Weak (15)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $329.99 investment is 70% less than the $263.85 baseline.
Outdoor Wired Home Security Camera Systems - NVR
Performance:
Strong (83)
Value:
Mediocre (38)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,762.14, you’re capturing 24% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Average (55)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: The Exceptional Value is driven by a price of $339.99, which outpaces the $864.97 average by delivering 158% more performance for every dollar spent.
Performance:
Average (51)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: Starter kit count. A 1-to-3 camera setup is a targeted solution, but usually insufficient for total perimeter security of a standalone house.
Performance:
Strong (61)
Value:
Mediocre (45)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,099.99, you’re capturing 11% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Average (54)
Value:
Fair (54)
Brand Strength:
Strong (69)
Winnowl Insight: Residential standard coverage. A 4-to-7 camera kit allows for overlapping security zones, ensuring an intruder has nowhere to hide.
Performance:
Average (54)
Value:
Fair (54)
Brand Strength:
Strong (69)
Winnowl Insight: Residential standard coverage. A 4-to-7 camera kit allows for overlapping security zones, ensuring an intruder has nowhere to hide.
Performance:
Average (60)
Value:
Mediocre (39)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $1,221.01 cost is 22% less efficient than the $864.97 class average.
Performance:
Average (57)
Value:
Mediocre (43)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $1,049.99 cost is 13% less efficient than the $864.97 class average.
Performance:
Average (46)
Value:
Fair (58)
Brand Strength:
Strong (69)
Winnowl Insight: Long-range infrared. Features high-intensity IR arrays that penetrate far beyond the standard residential range, ideal for dark rural lots.
Performance:
Average (49)
Value:
Mediocre (43)
Brand Strength:
Strong (69)
Winnowl Insight: At $893.33, you are capturing 13% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Average (54)
Value:
Mediocre (34)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,266.53, you are capturing 32% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Average (57)
Value:
Weak (28)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $1,599.99 investment is 43% less than the $864.97 baseline.
Performance:
Average (54)
Value:
Mediocre (33)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,299.99, you are capturing 34% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Average (57)
Value:
Weak (28)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,649.99, you are capturing 45% less Performance per dollar than the $864.97 average, confirming its Weak Value status.
Performance:
Average (46)
Value:
Mediocre (43)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $849.99 cost is 14% less efficient than the $864.97 class average.
Performance:
Average (46)
Value:
Mediocre (42)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $880.99 cost is 17% less efficient than the $864.97 class average.
Performance:
Average (49)
Value:
Mediocre (36)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,088.88, you are capturing 29% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Mediocre (34)
Value:
Fair (49)
Brand Strength:
Strong (69)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 33% below the average with specs like a 1,024 GB Storage Capacity that may mean you will likely find your local history overwriting itself in just a few days, especially when recording multiple high-resolution streams.
Performance:
Mediocre (39)
Value:
Mediocre (36)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $849.99 cost is 27% less efficient than the $864.97 class average.
Performance:
Mediocre (34)
Value:
Mediocre (43)
Brand Strength:
Strong (69)
Winnowl Insight: At $627.06, you are capturing 14% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Mediocre (34)
Value:
Weak (25)
Brand Strength:
Strong (69)
Winnowl Insight: At $1,069.99, you are capturing 50% less Performance per dollar than the $864.97 average, confirming its Weak Value status.
Outdoor Wired Home Security Cameras
Performance:
Strong (78)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: The value favors you here; a $64.99 buy-in with Exceptional Value gets you 118% more Performance value than other Outdoor Wired Home Security Cameras.
Performance:
Strong (78)
Value:
Exceptional (83)
Brand Strength:
Strong (69)
Winnowl Insight: The value favors you here; a $84.99 buy-in with Exceptional Value gets you 67% more Performance value than other Outdoor Wired Home Security Cameras.
Performance:
Strong (78)
Value:
Exceptional (89)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit shows Exceptional Value, meaning 77% more Performance for your money compared to other Outdoor Wired Home Security Cameras.
Performance:
Strong (78)
Value:
Strong (71)
Brand Strength:
Strong (69)
Winnowl Insight: High-fidelity surveillance. These 8MP (4K) sensors provide the high-density data required for large properties where the "action" often happens far from the lens.
Performance:
Strong (69)
Value:
Strong (70)
Brand Strength:
Strong (69)
Winnowl Insight: High-fidelity surveillance. These 8MP (4K) sensors provide the high-density data required for large properties where the "action" often happens far from the lens.
Performance:
Strong (78)
Value:
Mediocre (42)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit highlights Mediocre Value, as the utility you get for a $169.99 investment is 16% behind the class average.
Performance:
Strong (78)
Value:
Mediocre (36)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit highlights Mediocre Value, as the utility you get for a $199.95 investment is 29% behind the class average.
Performance:
Strong (76)
Value:
Mediocre (38)
Brand Strength:
Strong (69)
Winnowl Insight: The Mediocre Value rating is driven by a $179.99 cost that results in 24% lower hardware efficiency than the $120.06 class mean.
Performance:
Average (44)
Value:
Strong (62)
Brand Strength:
Strong (69)
Winnowl Insight: Elite night-reach. These 130ft+ ranges represent professional-grade illumination, typically found on high-end hardware designed for total darkness.
Performance:
Mediocre (35)
Value:
Exceptional (88)
Brand Strength:
Strong (69)
Winnowl Insight: The Swann SWPRO-1080 Flashing Light Dome Security Camera maintains a Mediocre Performance rating, primarily because its output sits 29% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Average (46)
Value:
Fair (47)
Brand Strength:
Strong (69)
Winnowl Insight: Long-range night vision. Engineered with high-output IR arrays to provide visibility across large unlit lots or dark cul-de-sacs.
Performance:
Mediocre (35)
Value:
Fair (45)
Brand Strength:
Strong (69)
Winnowl Insight: The Swann SWANN Bullet Wired Security Camera maintains a Mediocre Performance rating, primarily because its output sits 29% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Wireless Home Security Camera Systems - NVR
Performance:
Average (46)
Value:
Mediocre (30)
Brand Strength:
Strong (69)
Winnowl Insight: At $449.99, you are capturing 39% less Performance per dollar than the $309.60 average, confirming its Mediocre Value status.
Performance:
Average (46)
Value:
Weak (22)
Brand Strength:
Strong (69)
Winnowl Insight: At $617.38, you are capturing 56% less Performance per dollar than the $309.60 average, confirming its Weak Value status.
Performance:
Weak (15)
Value:
Weak (13)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $350.25 investment is 75% less than the $309.60 baseline.
Performance:
Weak (12)
Value:
Weak (10)
Brand Strength:
Strong (69)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $374.99 cost is 81% less efficient than the $309.60 class average.
Wireless Home Security Camera Systems – Cloud Storage
Performance:
Mediocre (33)
Value:
Fair (59)
Brand Strength:
Strong (69)
Winnowl Insight: The Swann MaxRanger Mini 4K Wi-Fi NVR Security System maintains a Mediocre Performance rating, primarily because its output sits 34% below the class average. This is evidenced by the 2 channels Number of Channels, a technical bottleneck that may mean you will likely be locked into a very small system that offers no room for future expansion as your security needs grow.
Performance:
Mediocre (33)
Value:
Fair (54)
Brand Strength:
Strong (69)
Winnowl Insight: At 34% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 channels Number of Channels serves as a ceiling on Performance, which you will likely be locked into a very small system that offers no room for future expansion as your security needs grow.
Performance:
Mediocre (33)
Value:
Weak (21)
Brand Strength:
Strong (69)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $329.99 cost is 57% less efficient than the $264.47 class average.
Wireless Home Security Cameras
Performance:
Strong (77)
Value:
Exceptional (100)
Brand Strength:
Strong (69)
Winnowl Insight: Our audit shows Exceptional Value, meaning 100% more Performance for your money compared to other Wireless Home Security Cameras.
Performance:
Strong (77)
Value:
Weak (28)
Brand Strength:
Strong (69)
Winnowl Insight: At $358.79, you’re capturing 44% less Performance per dollar than the $140.16 average, confirming its Weak Value status.
Performance:
Average (42)
Value:
Strong (69)
Brand Strength:
Strong (69)
Winnowl Insight: Extended night reach. Indicates a more powerful IR array and battery system, allowing for better perimeter security without external lighting.
Performance:
Average (54)
Value:
Fair (45)
Brand Strength:
Strong (69)
Winnowl Insight: High-performance wireless. These 4MP sensors offer superior detail but require a robust battery or solar attachment to remain practical.
Performance:
Average (42)
Value:
Strong (61)
Brand Strength:
Strong (69)
Winnowl Insight: Extended night reach. Indicates a more powerful IR array and battery system, allowing for better perimeter security without external lighting.
Performance:
Average (42)
Value:
Fair (46)
Brand Strength:
Strong (69)
Winnowl Insight: Extended night reach. Indicates a more powerful IR array and battery system, allowing for better perimeter security without external lighting.
Performance:
Average (42)
Value:
Fair (46)
Brand Strength:
Strong (69)
Winnowl Insight: Extended night reach. Indicates a more powerful IR array and battery system, allowing for better perimeter security without external lighting.