Rraycom 2026 Brand Audit

Website: rraycom.com

Customer Service: +1 (202) 738-4449

Winnowl Brand Strength Verdict

Average

51 Brand Strength

+72% above 30 Global Baseline

Ranked #43 out of 185

Brand Strength Factors

Customer Service

Average

Class Leader

Rank: #1 of 185

Score: 50/100

Reliability

Average

49.47 /100

+5.9% above 46.73 baseline

Trust

Average

53.93 /100

+12.0% above 48.14 baseline

Rraycom Class Audits

Rraycom Wireless Home Security Cameras

Class Stats

Models 1

Market Share 1.0%

Winnowl Index

MEDIOCRE

56.18

-1.6% below 57.42 baseline

MFR - Camera Resolution

Average

2 MP

-25.4% below 2 MP baseline

Price Positioning

Average

$98.97

-27.1% below $109.99 baseline

Market Value Index (MVI)

Fair

-20.1% below 46 baseline

Performance

Weak

39.53

-13.6% below 42.13 baseline

Rraycom Outdoor Wired Home Security Camera Systems - NVR

Class Stats

Models 1

Market Share 1.2%

Winnowl Index

DEFICIENT

Bottom 10% in Class

Rank: #12 of 13

Score: 35.91

MFR - Camera Resolution

Weak

Last in Class

Rank: #13 of 13

Score: 3 MP

Price Positioning

Exceptional

Top 10% in Class

Rank: #2 of 13

Score: $179.84

Market Value Index (MVI)

Fair

58.50

+5.9% above 47.50 baseline

Performance

Weak

Last in Class

Rank: #13 of 13

Score: 13.13