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Roku 2026 Brand Audit

Website: roku.com

Customer Service: +1 (800) 747-3376

Winnowl Brand Strength Verdict

Strong
65 Brand Strength
Top 5% Globally
Ranked #4 out of 185
+119% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Exceptional
Top 5% in Class
Rank: #5 of 185
Score
90.48/100
+88.0% above 48.14 baseline
Notable Advantage

Reliability

Average
Top 5% in Class
Rank: #10 of 185
Score
54.87/100
+17.4% above 46.73 baseline
Notable Advantage

Roku Class Audits

Roku Indoor Home Security Cameras

Class Stats
Models 1
Market Share 1.9%

Winnowl Index

AVERAGE
64.31
+24.8% above 52.39 baseline

Price Positioning

Average
$35.75
-39.7% below $47.99 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Market Value Index (MVI)

Strong
67
+32.1% above 42 baseline

Performance

Mediocre
54.43
+12.4% above 54.43 baseline