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Ring 2026 Brand Audit

Website: ring.com

Customer Service: +1 (800) 656-1918

Winnowl Brand Strength Verdict

Strong
65 Brand Strength
Top 5% Globally
Ranked #5 out of 185
+118% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Exceptional
Top 5% in Class
Rank: #4 of 185
Score
90.71/100
+88.4% above 48.14 baseline
Notable Advantage

Reliability

Average
Top 10% in Class
Rank: #14 of 185
Score
53.27/100
+14.0% above 46.73 baseline

Ring Class Audits

Ring Wireless Home Security Cameras

Class Stats
Models 3
Market Share 3.1%

Winnowl Index

MEDIOCRE
54.13
-2.9% below 57.42 baseline

Price Positioning

Average
$79.99
-43.5% below $109.99 baseline

MFR - Camera Resolution

Average
2 MP
-25.4% below 2 MP baseline

Market Value Index (MVI)

Fair
47.50
-21.7% below 46 baseline

Performance

Weak
Bottom 5% in Class
Rank: #44 of 46
Score
29.16
-36.2% below 42.13 baseline

Ring Doorbell Cameras

Class Stats
Models 3
Market Share 14.3%

Winnowl Index

MEDIOCRE
Last in Class
Rank: #7 of 7
Score
43.39
-20.7% below 50.84 baseline

MFR - Camera Resolution

Average
Last in Class
Rank: #7 of 7
Score
1.50 MP
-22.2% below 2 MP baseline

Price Positioning

Average
$79.99
+15.0% above $99.99 baseline

Market Value Index (MVI)

Mediocre
Last in Class
Rank: #7 of 7
Score
39
-31.3% below 52.50 baseline

Performance

Weak
Last in Class
Rank: #7 of 7
Score
24.39
-30.7% below 38.94 baseline

Ring Floodlight Home Security Cameras

Class Stats
Models 2
Market Share 8.7%

Winnowl Index

MEDIOCRE
45.81
-13.6% below 54.62 baseline

MFR - Camera Resolution

Average
2 MP
-24.6% below 2 MP baseline

Price Positioning

Average
$129.99
-4.2% below $119.99 baseline

Market Value Index (MVI)

Fair
47.50
-44.5% below 54 baseline

Performance

Weak
35.53
-21.3% below 36.63 baseline

Ring Indoor Home Security Cameras

Class Stats
Models 2
Market Share 3.7%

Winnowl Index

DEFICIENT
Bottom 10% in Class
Rank: #22 of 24
Score
34.39
-33.3% below 52.39 baseline

Price Positioning

Average
$32.49
-45.2% below $47.99 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Market Value Index (MVI)

Mediocre
31
-38.6% below 42 baseline

Performance

Weak
Bottom 10% in Class
Rank: #22 of 24
Score
21.76
-55.1% below 54.43 baseline