Brand Strength: Strong (80)
Trust
Strong
Reliability
Strong
Customer Service
Exceptional
- Our research shows that Ring ranks in the top 2% for Brand Strength for all brands in our data set and ranks 164% stronger than the average.
- Ranks in the top 3% for Trust for all brands in our data set and ranks 207% stronger than the average.
- Ranks in the top 6% for Reliability for all brands in our data set and ranks 94% stronger than the average.
- Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
Winnowl Index : MEDIOCRE
Doorbell Cameras
- With a 61 Winnowl Index, Ring ranks lower than 100% of competitors in this class.
Wireless Home Security Cameras
- At a 60 average Winnowl Index, Ring outranks 61% of the other brands in this class.
Indoor Home Security Cameras
- With a 56 Winnowl Index, Ring ranks lower than 83% of competitors in this class.
Floodlight Home Security Cameras
- With a 54 Winnowl Index, Ring ranks lower than 60% of competitors in this class.
Performance : Mediocre
Doorbell Cameras
- 37 Performance Score - underperforms 100% of the other competitors in the class.
Wireless Home Security Cameras
- 24 Performance Score - underperforms 96% of the other competitors in the class.
Indoor Home Security Cameras
- 27 Performance Score - underperforms 91% of the other competitors in the class.
- At 15 ft, Ring averages 46% worse Night Vision Range than the class average (28 ft).
- 69% worse Storage Capacity (32 GB) than the class average (102.5).
Floodlight Home Security Cameras
- 24 Performance Score - underperforms 70% of the other competitors in the class.
Value : Fair
Doorbell Cameras
- 25% more performance per dollar than other brands in the class.
- The $166.32 price is 15% more expensive than the $144.63 average class price.
- With a Value Score of 90, Ring lags behind 67% of the other brands in the class for value.
Wireless Home Security Cameras
- 31% more performance per dollar than other brands in the class.
- The $76.66 average price is 44% less expensive than the $135.73 average class price.
- With a Value Score of 94, Ring lags behind 60% of the other brands in the class for value.
Indoor Home Security Cameras
- 22% more performance per dollar than other brands in the class.
- The $32.49 average price is 45% less expensive than the $59.32 average class price.
- With a Value Score of 88, Ring lags behind 61% of the other brands in the class for value.
Floodlight Home Security Cameras
- 5% more performance per dollar than other brands in the class.
- The $129.99 average price is slightly less expensive (4%) than the $135.71 average class price.
- With a Value Score of 78, Ring lags behind 60% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Ring, our data team analyzed and rated the performance and value of 10 products across 4 classes.
Doorbell Cameras
Performance:
Mediocre (24)
Value:
Strong (63)
Brand Strength:
Strong (80)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 47% below the average with specs like a 1.50 MP Resolution that may mean you will likely see a general silhouette of your visitors, but facial details will likely be lost if they aren’t standing perfectly still.
Performance:
Average (46)
Value:
Weak (16)
Brand Strength:
Strong (80)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $368.97 cost is 68% less efficient than the $143.36 class average.
Performance:
Mediocre (24)
Value:
Mediocre (39)
Brand Strength:
Strong (80)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $79.99 cost is 22% less efficient than the $143.36 class average.
Floodlight Home Security Cameras
Performance:
Mediocre (36)
Value:
Fair (58)
Brand Strength:
Strong (80)
Winnowl Insight: At 21% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Performance:
Mediocre (36)
Value:
Mediocre (36)
Brand Strength:
Strong (80)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $159.99 cost is 27% less efficient than the $135.71 class average.
Indoor Home Security Cameras
Performance:
Mediocre (22)
Value:
Mediocre (38)
Brand Strength:
Strong (80)
Winnowl Insight: Short-range IR. Designed for narrow entryways, nurseries, or small apartments where the subject is never more than a few steps from the lens.
Performance:
Mediocre (22)
Value:
Weak (24)
Brand Strength:
Strong (80)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $39.99 investment is 52% less than the $59.32 baseline.
Wireless Home Security Cameras
Performance:
Mediocre (29)
Value:
Strong (63)
Brand Strength:
Strong (80)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 35% below the average with specs like a 2 MP Resolution that may mean you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance:
Mediocre (29)
Value:
Fair (48)
Brand Strength:
Strong (80)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 35% below the average with specs like a 2 MP Resolution that may mean you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance:
Mediocre (29)
Value:
Mediocre (42)
Brand Strength:
Strong (80)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $89.99 investment is 15% less than the $140.16 baseline.