Brand Strength: Strong (64)
Trust
Strong
Reliability
Strong
Customer Service
Average
- Ranks in the top 4% for Trust for all brands in our data set and ranks 168% stronger than the average.
- Ranks higher for Reliability than 82% of other brands in our data set and ranks 77% stronger than the average.
- Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
- Our brand audit shows that REOLINK ranks higher for Brand Strength than 88% of other brands in our data set and ranks 108% stronger than the average.
- REOLINK does not currently have listed a Customer Service Number.
Winnowl Index : AVERAGE
Wireless Home Security Cameras
- At a 80 average Winnowl Index, REOLINK outranks 85% of the other brands in this class.
Indoor Home Security Cameras
- At a 70 average Winnowl Index, REOLINK outranks 92% of the other brands in this class.
Outdoor Wired Home Security Camera Systems - NVR
- At a 67 average Winnowl Index, REOLINK outranks 62% of the other brands in this class.
Performance : Average
Wireless Home Security Cameras
- 51 Performance Score - outperforms 78% of the other brands in the class.
- With an average of 5 MP, REOLINK averages 87% higher Resolution than the class average (2.7 MP).
Indoor Home Security Cameras
- 55 Performance Score - outperforms 88% of the other brands in the class.
Outdoor Wired Home Security Camera Systems - NVR
- 52 Performance Score - underperforms 67% of the other competitors in the class.
Value : Strong
Wireless Home Security Cameras
- 91% more performance per dollar than other brands in the class.
- The $109.99 average price is 19% less expensive than the $135.73 average class price.
- 100 Value Score - outranks 57% of the other brands in the class.
Indoor Home Security Cameras
- 28% more performance per dollar than other brands in the class.
- The $58.98 average price is slightly less expensive (1%) than the $59.32 average class price.
- With a Value Score of 92, REOLINK lags behind 52% of the other brands in the class for value.
Outdoor Wired Home Security Camera Systems - NVR
- 34% more performance per dollar than other brands in the class.
- The $723.35 average price is 16% less expensive than the $864.97 average class price.
- With a Value Score of 95, REOLINK lags behind 67% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For REOLINK, our data team analyzed and rated the performance and value of 16 products across 3 classes.
Indoor Home Security Cameras
Performance:
Strong (68)
Value:
Fair (51)
Brand Strength:
Strong (64)
Winnowl Insight: Long-range illumination. Features higher-intensity IR LEDs that can penetrate larger, darker spaces without over-exposing subjects in the foreground.
Outdoor Wired Home Security Camera Systems - NVR
Performance:
Strong (76)
Value:
Strong (60)
Brand Strength:
Strong (64)
Winnowl Insight: Elite industrial tier. Sensors in the 12MP-16MP range are over-engineered for standard homes but essential for massive properties and wide panoramic views.
Performance:
Strong (76)
Value:
Mediocre (40)
Brand Strength:
Strong (64)
Winnowl Insight: At $1,499.99, you’re capturing 19% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Strong (61)
Value:
Mediocre (45)
Brand Strength:
Strong (64)
Winnowl Insight: At $1,099.99, you’re capturing 11% less Performance per dollar than the $864.97 average, confirming its Mediocre Value status.
Performance:
Strong (61)
Value:
Mediocre (45)
Brand Strength:
Strong (64)
Winnowl Insight: Our audit highlights Mediocre Value, as the utility you get for a $1,099.99 investment is 11% behind the class average.
Performance:
Average (53)
Value:
Fair (55)
Brand Strength:
Strong (64)
Winnowl Insight: High-endurance archive. Essential for systems with 8+ cameras or those recording at 4K bitrates, providing a deep digital paper trail.
Performance:
Average (45)
Value:
Fair (45)
Brand Strength:
Strong (64)
Winnowl Insight: Elite industrial tier. Sensors in the 12MP-16MP range are over-engineered for standard homes but essential for massive properties and wide panoramic views.
Performance:
Mediocre (20)
Value:
Exceptional (100)
Brand Strength:
Strong (64)
Winnowl Insight: Starter kit count. A 1-to-3 camera setup is a targeted solution, but usually insufficient for total perimeter security of a standalone house.
Performance:
Mediocre (38)
Value:
Mediocre (43)
Brand Strength:
Strong (64)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $699.99 cost is 14% less efficient than the $864.97 class average.
Performance:
Mediocre (29)
Value:
Fair (53)
Brand Strength:
Strong (64)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 42% below the average with specs like a 5 MP Resolution that may mean you should find a high-definition image that maintains impressive detail even when digitally zooming in on distant subjects.
Performance:
Mediocre (31)
Value:
Mediocre (43)
Brand Strength:
Strong (64)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $569.99 investment is 14% less than the $864.97 baseline.
Performance:
Mediocre (31)
Value:
Mediocre (42)
Brand Strength:
Strong (64)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $589.99 cost is 16% less efficient than the $864.97 class average.
Performance:
Mediocre (22)
Value:
Fair (50)
Brand Strength:
Strong (64)
Winnowl Insight: The REOLINK RLK8-410B4-5MP 8CH 5MP Security System maintains a Mediocre Performance rating, primarily because its output sits 56% below the class average. This is evidenced by the 5 MP Resolution, a technical bottleneck that may mean you should find a high-definition image that maintains impressive detail even when digitally zooming in on distant subjects.
Performance:
Mediocre (31)
Value:
Mediocre (35)
Brand Strength:
Strong (64)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $699.99 cost is 30% less efficient than the $864.97 class average.
Performance:
Mediocre (22)
Value:
Fair (47)
Brand Strength:
Strong (64)
Winnowl Insight: At 56% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 5 MP Resolution serves as a ceiling on Performance, which you should find a high-definition image that maintains impressive detail even when digitally zooming in on distant subjects.
Wireless Home Security Cameras
Performance:
Strong (72)
Value:
Exceptional (86)
Brand Strength:
Strong (64)
Winnowl Insight: The value favors you here; a $109.99 buy-in with Exceptional Value gets you 72% more Performance value than other Wireless Home Security Cameras.