REOLINK Logo

REOLINK 2026 Brand Audit

Website: reolink.com

Customer Service: None

Winnowl Brand Strength Verdict

Average
53 Brand Strength
+78% above 30 Global Baseline
Ranked #37 out of 185

Brand Strength Factors

Trust

Strong
Top 10% in Class
Rank: #11 of 185
Score
84.06/100
+74.6% above 48.14 baseline
Notable Advantage

Reliability

Average
49.47 /100
+5.9% above 46.73 baseline

Customer Service

Mediocre
At Baseline
Score
25/100

REOLINK Class Audits

REOLINK Outdoor Wired Home Security Camera Systems - NVR

Class Stats
Models 14
Market Share 16.5%

Winnowl Index

MEDIOCRE
47.02
-9.4% below 55.34 baseline

Price Positioning

Average
$699.99
-16.4% below $799.99 baseline

MFR - Camera Resolution

Average
8 MP
-9.0% below 8 MP baseline

Market Value Index (MVI)

Fair
45
-7.6% below 47.50 baseline

Performance

Weak
34.31
-14.3% below 49.99 baseline

REOLINK Wireless Home Security Cameras

Class Stats
Models 1
Market Share 1.0%

Winnowl Index

STRONG
Top 5% in Class
Rank: #3 of 46
Score
83.49
+46.3% above 57.42 baseline

MFR - Camera Resolution

Exceptional
Top 5% in Class
Rank: #2 of 46
Score
5 MP
+86.4% above 2 MP baseline
Notable Advantage

Price Positioning

Average
$109.99
-19.0% below $109.99 baseline

Market Value Index (MVI)

Exceptional
86
+31.8% above 46 baseline

Performance

Average
Top 10% in Class
Rank: #4 of 46
Score
72.43
+58.4% above 42.13 baseline

REOLINK Indoor Home Security Cameras

Class Stats
Models 1
Market Share 1.9%

Winnowl Index

AVERAGE
63.58
+23.4% above 52.39 baseline

MFR - Camera Resolution

Average
Top 10% in Class
Rank: #3 of 24
Score
3 MP
+20.0% above 2 MP baseline

Price Positioning

Average
$58.98
-0.6% below $47.99 baseline

Market Value Index (MVI)

Fair
At Baseline
Score
50.50

Performance

Average
Top 5% in Class
Rank: #2 of 24
Score
67.80
+40.0% above 54.43 baseline