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Night Owl 2026 Brand Audit

Website: nightowlsp.com

Customer Service: None

Winnowl Brand Strength Verdict

Mediocre
38 Brand Strength
+29% above 30 Global Baseline
Ranked #78 out of 185

Brand Strength Factors

Customer Service

Zero
At Baseline
Score
0/100

Reliability

Average
49.67 /100
+6.3% above 46.73 baseline

Trust

Strong
65.76 /100
+36.6% above 48.14 baseline

Night Owl Class Audits

Night Owl Outdoor Wired Home Security Camera Systems - DVR

Class Stats
Models 2
Market Share 3.8%

Winnowl Index

MEDIOCRE
54.64
+3.4% above 52.32 baseline

MFR - Camera Resolution

Average
Top 10% in Class
Rank: #2 of 16
Score
5.50 MP
+31.1% above 5 MP baseline

Price Positioning

Average
$348.50
+32.1% above $226.72 baseline

Market Value Index (MVI)

Mediocre
40.50
-24.2% below 51.50 baseline

Performance

Mediocre
Top 10% in Class
Rank: #2 of 16
Score
59.80
+23.7% above 48.55 baseline