Brand Strength: Mediocre (36)
Trust
Average
Reliability
Average
Customer Service
Weak
- Ranks higher for Trust than 75% of other brands in our data set and ranks 60% stronger than the average.
- Ranks higher for Reliability than 53% of other brands in our data set and ranks 42% stronger than the average.
- Our brand audit shows that Night Owl ranks higher for Brand Strength than 60% of other brands in our data set and ranks 18% stronger than the average.
- Night Owl does not currently have listed a Customer Service Number.
- Ranks in the bottom 51% for Support for all brands in our data set and ranks 100% worse than the average.
Winnowl Index : AVERAGE
Outdoor Wired Home Security Camera Systems - DVR
- At a 62 average Winnowl Index, Night Owl outranks 56% of the other brands in this class.
Performance : Average
Outdoor Wired Home Security Camera Systems - DVR
- 57 Performance Score - outperforms 88% of the other brands in the class.
- 28% higher Night Vision Range (115 ft) than the class average (89.8 ft).
Value : Mediocre
Outdoor Wired Home Security Camera Systems - DVR
- 11% less performance per dollar than other brands in the class.
- The $348.50 price is 32% more expensive than the $263.85 average class price.
- With a Value Score of 68, Night Owl lags behind 87% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- Our data team analyzed and rated 2 Night Owl model for performance and value.
Outdoor Wired Home Security Camera Systems - DVR
Performance:
Strong (65)
Value:
Fair (46)
Brand Strength:
Mediocre (36)
Winnowl Insight: A heads-up on the manufacturer: because of the Average Brand Trust and Average Brand Reliability, the Mediocre Brand Strength is a bit of a concern that you should keep in mind before buying.
Performance:
Average (55)
Value:
Mediocre (35)
Brand Strength:
Mediocre (36)
Winnowl Insight: At $369.99, you are capturing 31% less Performance per dollar than the $263.85 average, confirming its Mediocre Value status.