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Nest 2026 Brand Audit

Website: nest.com

Customer Service: None

Winnowl Brand Strength Verdict

Strong
61 Brand Strength
Top 10% Globally
Ranked #11 out of 185
+106% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Exceptional
Top 5% in Class
Rank: #9 of 185
Score
86.26/100
+79.2% above 48.14 baseline
Notable Advantage

Reliability

Average
47.73 /100
+2.1% above 46.73 baseline

Nest Class Audits

Nest Wireless Home Security Cameras

Class Stats
Models 1
Market Share 1.0%

Winnowl Index

MEDIOCRE
57.90
+1.5% above 57.42 baseline

MFR - Camera Resolution

Average
2 MP
-25.4% below 2 MP baseline

Price Positioning

Average
$179.99
+32.6% above $109.99 baseline

Market Value Index (MVI)

Mediocre
34.50
-47.3% below 46 baseline

Performance

Mediocre
47.37
+3.6% above 42.13 baseline