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Lorex 2026 Brand Audit

Website: lorex.com

Customer Service: +1 (888) 236-9739

Winnowl Brand Strength Verdict

Average
59 Brand Strength
Top 10% Globally
Ranked #16 out of 185
+99% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Strong
78.32 /100
+62.7% above 48.14 baseline
Notable Advantage

Reliability

Average
49.47 /100
+5.9% above 46.73 baseline

Lorex Class Audits

Lorex Outdoor Wired Home Security Camera Systems - NVR

Class Stats
Models 23
Market Share 27.1%

Winnowl Index

AVERAGE
60.55
+6.1% above 55.34 baseline

Price Positioning

Average
$1,098.99
+22.0% above $799.99 baseline

MFR - Camera Resolution

Average
8 MP
-9.0% below 8 MP baseline

Market Value Index (MVI)

Fair
Bottom 10% in Class
Rank: #12 of 13
Score
45
-12.9% below 47.50 baseline

Performance

Average
64.79
+15.3% above 49.99 baseline

Lorex Outdoor Wired Home Security Cameras

Class Stats
Models 3
Market Share 7.3%

Winnowl Index

STRONG
Class Leader
Rank: #1 of 12
Score
75.05

MFR - Camera Resolution

Strong
Class Leader
Rank: #1 of 12
Score
8 MP
Notable Advantage

Price Positioning

Average
$104.49
+14.8% above $79.99 baseline

Market Value Index (MVI)

Strong
61
-15.9% below 55 baseline

Performance

Average
Top 10% in Class
Rank: #2 of 12
Score
70.49
+47.6% above 44.20 baseline

Lorex Outdoor Wired Home Security Camera Systems - DVR

Class Stats
Models 3
Market Share 5.8%

Winnowl Index

MEDIOCRE
43.06
-23.2% below 52.32 baseline

MFR - Camera Resolution

Mediocre
2 MP
-51.5% below 5 MP baseline
Notable Deficit

Price Positioning

Mediocre
Bottom 10% in Class
Rank: #15 of 16
Score
$399.99
+55.4% above $226.72 baseline

Market Value Index (MVI)

Weak
Last in Class
Rank: #16 of 16
Score
25
-59.2% below 51.50 baseline

Performance

Weak
39.28
-21.1% below 48.55 baseline

Lorex Wireless Home Security Cameras

Class Stats
Models 1
Market Share 1.0%

Winnowl Index

AVERAGE
65.66
+15.1% above 57.42 baseline

MFR - Camera Resolution

Exceptional
Class Leader
Rank: #1 of 46
Score
8 MP
Major Advantage

Price Positioning

Weak
Bottom 5% in Class
Rank: #45 of 46
Score
$279.99
+106.3% above $109.99 baseline
Notable Deficit

Market Value Index (MVI)

Mediocre
Bottom 10% in Class
Rank: #43 of 46
Score
30.50
-53.3% below 46 baseline

Performance

Average
65.31
+42.8% above 42.13 baseline

Lorex Floodlight Home Security Cameras

Class Stats
Models 1
Market Share 4.3%

Winnowl Index

MEDIOCRE
57.45
+8.4% above 54.62 baseline

Price Positioning

Weak
Bottom 10% in Class
Rank: #10 of 11
Score
$279.99
+106.3% above $119.99 baseline
Notable Deficit

MFR - Camera Resolution

Strong
Top 10% in Class
Rank: #2 of 11
Score
4 MP
+50.8% above 2 MP baseline

Market Value Index (MVI)

Mediocre
38.50
-54.6% below 54 baseline

Performance

Average
Top 10% in Class
Rank: #2 of 11
Score
66.08
+46.3% above 36.63 baseline

Lorex Indoor Home Security Cameras

Class Stats
Models 1
Market Share 1.9%

Winnowl Index

MEDIOCRE
45.69
-11.3% below 52.39 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Price Positioning

Average
$59.99
+1.1% above $47.99 baseline

Market Value Index (MVI)

Mediocre
32
-37.0% below 42 baseline

Performance

Mediocre
43.57
-10.1% below 54.43 baseline