Brand Strength: Mediocre (32)
Trust
Average
Reliability
Mediocre
Customer Service
Weak
- Ranks higher for Trust than 81% of other brands in our data set and ranks 94% stronger than the average.
- Our brand audit shows that Kasa Smart ranks higher for Brand Strength than 51% of other brands in our data set and ranks 5% stronger than the average.
- Kasa Smart does not currently have listed a Customer Service Number.
- In our brand audit, we found that ranks lower for Reliability than 62% of other brands and ranks 31% worse than the average.
- Ranks in the bottom 51% for Support for all brands in our data set and ranks 100% worse than the average.
Winnowl Index : AVERAGE
Indoor Home Security Cameras
- At a 65 average Winnowl Index, Kasa Smart outranks 75% of the other brands in this class.
Outdoor Wired Home Security Cameras
- With a 65 Winnowl Index, Kasa Smart ranks lower than 55% of competitors in this class.
Performance : Average
Indoor Home Security Cameras
- 53 Performance Score - outperforms 79% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 43 Performance Score - underperforms 45% of the other competitors in the class.
Value : Exceptional
Indoor Home Security Cameras
- 196% more performance per dollar than other brands in the class.
- The $24.49 average price is 59% less expensive than the $59.32 average class price.
- 100 Value Score - outranks 92% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 327% more performance per dollar than other brands in the class.
- The $34.99 average price is 71% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 83% of the other brands in the class.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Kasa Smart, our data team analyzed and rated the performance and value of 3 products across 2 classes.
Indoor Home Security Cameras
Performance:
Strong (79)
Value:
Exceptional (100)
Brand Strength:
Mediocre (32)
Winnowl Insight: Kasa Smart scored Mediocre Brand Strength, based on Average Brand Trust and Mediocre Brand Reliability, increases the caution when considering this product.
Performance:
Average (41)
Value:
Exceptional (82)
Brand Strength:
Mediocre (32)
Winnowl Insight: Taking a look at Kasa Smart, their Average Brand Trust and Mediocre Brand Reliability add up to a Mediocre Brand Strength score—definitely something you’ll want to think twice about before pulling the trigger.
Outdoor Wired Home Security Cameras
Performance:
Average (47)
Value:
Exceptional (100)
Brand Strength:
Mediocre (32)
Winnowl Insight: Based on Average Brand Trust and Mediocre Brand Reliability, Kasa Smart has Mediocre Brand Strength; something you should consider before purchasing.