Google Logo

Google 2026 Brand Audit

Website: google.com

Customer Service: None

Winnowl Brand Strength Verdict

Strong
67 Brand Strength
Top 5% Globally
Ranked #2 out of 185
+126% above 30 Global Baseline

Brand Strength Factors

Trust

Exceptional
Class Leader
Rank: #1 of 185
Score
99.68/100
Notable Advantage

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Reliability

Average
51.93 /100
+11.1% above 46.73 baseline

Google Class Audits

Google Indoor Home Security Cameras

Class Stats
Models 3
Market Share 5.6%

Winnowl Index

DEFICIENT
Last in Class
Rank: #24 of 24
Score
28.02
-49.4% below 52.39 baseline

Price Positioning

Mediocre
Bottom 5% in Class
Rank: #23 of 24
Score
$99.99
+79.8% above $47.99 baseline
Notable Deficit

MFR - Camera Resolution

Average
Bottom 5% in Class
Rank: #23 of 24
Score
2 MP
-33.3% below 2 MP baseline

Market Value Index (MVI)

Weak
Last in Class
Rank: #24 of 24
Score
7.50
-85.0% below 42 baseline

Performance

Weak
Last in Class
Rank: #24 of 24
Score
22.16
-61.6% below 54.43 baseline

Google Doorbell Cameras

Class Stats
Models 2
Market Share 9.5%

Winnowl Index

MEDIOCRE
51.77
-4.0% below 50.84 baseline

MFR - Camera Resolution

Average
2 MP
-6.7% below 2 MP baseline

Price Positioning

Average
$139.67
-3.4% below $99.99 baseline

Market Value Index (MVI)

Mediocre
42
-26.3% below 52.50 baseline

Performance

Mediocre
At Baseline
Score
45.53

Google Outdoor Wired Home Security Cameras

Class Stats
Models 2
Market Share 4.9%

Winnowl Index

DEFICIENT
Last in Class
Rank: #12 of 12
Score
23.68
-59.7% below 59.23 baseline

Price Positioning

Mediocre
$248.72
+107.6% above $79.99 baseline
Notable Deficit

MFR - Camera Resolution

Mediocre
Last in Class
Rank: #12 of 12
Score
1.50 MP
-68.5% below 4 MP baseline
Notable Deficit

Market Value Index (MVI)

Weak
Last in Class
Rank: #12 of 12
Score
6
-90.3% below 55 baseline

Performance

Weak
Last in Class
Rank: #12 of 12
Score
13.46
-72.8% below 44.20 baseline

Google Wireless Home Security Cameras

Class Stats
Models 1
Market Share 1.0%

Winnowl Index

MEDIOCRE
42.12
-26.2% below 57.42 baseline

MFR - Camera Resolution

Average
2 MP
-25.4% below 2 MP baseline

Price Positioning

Average
$179
+31.9% above $109.99 baseline

Market Value Index (MVI)

Weak
Bottom 5% in Class
Rank: #45 of 46
Score
17
-73.6% below 46 baseline

Performance

Weak
Bottom 5% in Class
Rank: #45 of 46
Score
23.58
-48.4% below 42.13 baseline

Google Floodlight Home Security Cameras

Class Stats
Models 1
Market Share 4.3%

Winnowl Index

DEFICIENT
Bottom 10% in Class
Rank: #10 of 11
Score
33.13
-37.5% below 54.62 baseline

Price Positioning

Weak
Bottom 10% in Class
Rank: #10 of 11
Score
$279.99
+106.3% above $119.99 baseline
Notable Deficit

MFR - Camera Resolution

Average
2 MP
-24.6% below 2 MP baseline

Market Value Index (MVI)

Weak
Last in Class
Rank: #11 of 11
Score
16.50
-80.4% below 54 baseline

Performance

Weak
Bottom 10% in Class
Rank: #10 of 11
Score
28.53
-36.8% below 36.63 baseline