Google

Google 2026 Brand Audit

Website: google.com

Customer Service: None

Brand Strength: Exceptional (91)

Trust
Exceptional
Website Authority
Website Mentions
Negative Website Mentions Ratio
Reliability
Strong
Return Policy Type
Return Policy (Days)
Website Performance
Customer Service
Exceptional
Customer Support Phone
Customer Support Chat
  • Our research shows that Google ranks in the top 1% for Brand Strength for all brands in our data set and ranks 197% stronger than the average.
  • Ranks in the top 1% for Trust for all brands in our data set and ranks 294% stronger than the average.
  • Ranks in the top 8% for Reliability for all brands in our data set and ranks 88% stronger than the average.
  • Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
  • Google does not currently have listed a Customer Service Number.

Winnowl Index : MEDIOCRE

Doorbell Cameras

  • With a 67 Winnowl Index, Google ranks lower than 67% of competitors in this class.

Wireless Home Security Cameras

  • With a 45 Winnowl Index, Google ranks lower than 76% of competitors in this class.

Indoor Home Security Cameras

  • With a 43 Winnowl Index, Google ranks lower than 96% of competitors in this class.

Floodlight Home Security Cameras

  • With a 40 Winnowl Index, Google ranks lower than 90% of competitors in this class.

Outdoor Wired Home Security Cameras

  • With a 33 Winnowl Index, Google ranks lower than 100% of competitors in this class.

Performance : Mediocre

Doorbell Cameras

  • 44 Performance Score - underperforms 33% of the other competitors in the class.

Wireless Home Security Cameras

  • 20 Performance Score - underperforms 98% of the other competitors in the class.
  • 61% worse Night Vision Range (16 ft) than the class average (41.5).

Indoor Home Security Cameras

  • 26 Performance Score - underperforms 100% of the other competitors in the class.
  • At 16 ft, Google averages 43% worse Night Vision Range than the class average (28 ft).
  • 69% worse Storage Capacity (32 GB) than the class average (102.5).

Floodlight Home Security Cameras

  • 18 Performance Score - underperforms 90% of the other competitors in the class.

Outdoor Wired Home Security Cameras

  • 10 Performance Score - underperforms 100% of the other competitors in the class.
  • At 16 ft, Google averages 82% worse Night Vision Range than the class average (90.1 ft).
  • 68% worse Resolution (1.5 MP) than the class average (4.8).

Value : Weak

Doorbell Cameras

  • The $139.67 average price is slightly less expensive (3%) than the $144.63 average class price.
  • 1% less performance per dollar than other brands in the class.
  • With a Value Score of 74, Google lags behind 100% of the other brands in the class for value.

Wireless Home Security Cameras

  • 54% less performance per dollar than other brands in the class.
  • The $179.00 price is 32% more expensive than the $135.73 average class price.
  • With a Value Score of 43, Google lags behind 98% of the other brands in the class for value.

Indoor Home Security Cameras

  • 66% less performance per dollar than other brands in the class.
  • The $106.66 price is 80% more expensive than the $59.32 average class price.
  • With a Value Score of 35, Google lags behind 96% of the other brands in the class for value.

Floodlight Home Security Cameras

  • 65% less performance per dollar than other brands in the class.
  • The $279.99 price is 106% more expensive than the $135.71 average class price.
  • With a Value Score of 36, Google lags behind 100% of the other brands in the class for value.

Outdoor Wired Home Security Cameras

  • 81% less performance per dollar than other brands in the class.
  • The $248.72 price is 108% more expensive than the $119.80 average class price.
  • With a Value Score of 26, Google lags behind 100% of the other brands in the class for value.

Methodology

Brand

  • By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
  • For Google, our data team analyzed and rated the performance and value of 9 products across 5 classes.

Doorbell Cameras

Performance: Average (46)
Value: Fair (45)
Brand Strength: Exceptional (91)
Winnowl Insight: High-capacity local storage. Ideal for homes with busy front porches, ensuring that important clips aren't deleted before you have a chance to see them.
Performance: Average (46)
Value: Mediocre (39)
Brand Strength: Exceptional (91)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $149.99 cost is 22% less efficient than the $143.36 class average.

Floodlight Home Security Cameras

Performance: Mediocre (29)
Value: Weak (17)
Brand Strength: Exceptional (91)
Winnowl Insight: At $279.99, you are capturing 67% less Performance per dollar than the $135.71 average, confirming its Weak Value status.

Indoor Home Security Cameras

Performance: Mediocre (22)
Value: Weak (10)
Brand Strength: Exceptional (91)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $99.99 cost is 80% less efficient than the $59.32 class average.
Performance: Mediocre (22)
Value: Weak (8)
Brand Strength: Exceptional (91)
Winnowl Insight: At $129.99, you are capturing 85% less Performance per dollar than the $59.32 average, confirming its Weak Value status.
Performance: Weak (11)
Value: Weak (6)
Brand Strength: Exceptional (91)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $89.99 cost is 89% less efficient than the $59.32 class average.

Outdoor Wired Home Security Cameras

Performance: Weak (15)
Value: Weak (9)
Brand Strength: Exceptional (91)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $149.99 cost is 82% less efficient than the $120.06 class average.
Performance: Weak (12)
Value: Weak (3)
Brand Strength: Exceptional (91)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $347.45 cost is 94% less efficient than the $120.06 class average.

Wireless Home Security Cameras

Performance: Mediocre (24)
Value: Weak (17)
Brand Strength: Exceptional (91)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $179.00 cost is 66% less efficient than the $140.16 class average.