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Eufy 2026 Brand Audit

Website: eufy.com

Customer Service: +1 (800) 988-7973

Winnowl Brand Strength Verdict

Strong
62 Brand Strength
Top 5% Globally
Ranked #9 out of 185
+108% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Strong
Top 10% in Class
Rank: #13 of 185
Score
83.48/100
+73.4% above 48.14 baseline
Notable Advantage

Reliability

Average
Top 10% in Class
Rank: #19 of 185
Score
52.27/100
+11.9% above 46.73 baseline

Eufy Class Audits

Eufy Wireless Home Security Cameras

Class Stats
Models 17
Market Share 17.5%

Winnowl Index

MEDIOCRE
51.61
-7.3% below 57.42 baseline

Price Positioning

Average
$179.99
+31.4% above $109.99 baseline

MFR - Camera Resolution

Average
2 MP
-5.7% below 2 MP baseline

Market Value Index (MVI)

Mediocre
34
-47.7% below 46 baseline

Performance

Weak
31.35
-16.9% below 42.13 baseline

Eufy Indoor Home Security Cameras

Class Stats
Models 14
Market Share 25.9%

Winnowl Index

MEDIOCRE
58.01
+6.5% above 52.39 baseline

MFR - Camera Resolution

Average
Top 5% in Class
Rank: #2 of 24
Score
2 MP
+42.9% above 2 MP baseline

Price Positioning

Average
$54.99
+22.5% above $47.99 baseline

Market Value Index (MVI)

Mediocre
37
-16.6% below 42 baseline

Performance

Mediocre
54.43
+10.3% above 54.43 baseline

Eufy Doorbell Cameras

Class Stats
Models 10
Market Share 47.6%

Winnowl Index

MEDIOCRE
49.27
-6.7% below 50.84 baseline

Price Positioning

Average
Last in Class
Rank: #7 of 7
Score
$109.99
+17.9% above $99.99 baseline

MFR - Camera Resolution

Average
2 MP
-6.7% below 2 MP baseline

Market Value Index (MVI)

Mediocre
40
-20.8% below 52.50 baseline

Performance

Weak
38.94
-5.8% below 38.94 baseline

Eufy Outdoor Wired Home Security Camera Systems - NVR

Class Stats
Models 8
Market Share 9.4%

Winnowl Index

MEDIOCRE
51.77
-14.2% below 55.34 baseline

MFR - Camera Resolution

Strong
Class Leader
Rank: #1 of 13
Score
16 MP
Notable Advantage

Price Positioning

Mediocre
Last in Class
Rank: #13 of 13
Score
$1,476.99
+51.9% above $799.99 baseline
Notable Deficit

Market Value Index (MVI)

Weak
Last in Class
Rank: #13 of 13
Score
26.50
-42.5% below 47.50 baseline

Performance

Mediocre
52.27
-10.1% below 49.99 baseline

Eufy Wireless Home Security Camera Systems – Cloud Storage

Class Stats
Models 6
Market Share 27.3%

Winnowl Index

MEDIOCRE
46.48
-15.7% below 56.39 baseline

MFR - Number of Channels

Average
2.50 channels
-12.7% below 3 channels baseline

Price Positioning

Average
$264.99
+13.4% above $204.50 baseline

Market Value Index (MVI)

Mediocre
Last in Class
Rank: #7 of 7
Score
30
-38.8% below 45 baseline

Performance

Mediocre
43.97
-15.1% below 47.57 baseline

Eufy Floodlight Home Security Cameras

Class Stats
Models 4
Market Share 17.4%

Winnowl Index

MEDIOCRE
48.51
-9.1% below 54.62 baseline

Price Positioning

Mediocre
$209.99
+45.5% above $119.99 baseline

MFR - Camera Resolution

Average
2.50 MP
+3.7% above 2 MP baseline

Market Value Index (MVI)

Mediocre
43.50
-53.3% below 54 baseline

Performance

Mediocre
47.95
+2.7% above 36.63 baseline

Eufy Wireless Home Security Camera Systems - NVR

Class Stats
Models 2
Market Share 4.4%

Winnowl Index

MEDIOCRE
48.58
-8.0% below 51.94 baseline

MFR - Camera Resolution

Strong
Top 5% in Class
Rank: #2 of 22
Score
6 MP
+42.1% above 4 MP baseline
Notable Advantage

Price Positioning

Average
$278.99
-9.9% below $299.99 baseline

Market Value Index (MVI)

Mediocre
41.50
-18.4% below 54 baseline

Performance

Weak
39.42
-19.0% below 50.09 baseline

Eufy Outdoor Wired Home Security Cameras

Class Stats
Models 2
Market Share 4.9%

Winnowl Index

DEFICIENT
Bottom 10% in Class
Rank: #11 of 12
Score
28.96
-50.7% below 59.23 baseline

MFR - Camera Resolution

Mediocre
2 MP
-58.0% below 4 MP baseline

Price Positioning

Average
$69.50
-42.0% below $79.99 baseline

Market Value Index (MVI)

Weak
21.50
-65.9% below 55 baseline

Performance

Weak
Bottom 10% in Class
Rank: #11 of 12
Score
16.22
-67.2% below 44.20 baseline