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Blink 2026 Brand Audit

Website: blinkforhome.com

Customer Service: +1 (833) 392-5465

Winnowl Brand Strength Verdict

Strong
61 Brand Strength
Top 10% Globally
Ranked #12 out of 185
+105% above 30 Global Baseline

Brand Strength Factors

Customer Service

Average
Class Leader
Rank: #1 of 185
Score
50/100
Notable Advantage

Trust

Strong
79.99 /100
+66.2% above 48.14 baseline
Notable Advantage

Reliability

Average
Top 10% in Class
Rank: #15 of 185
Score
53.07/100
+13.6% above 46.73 baseline

Blink Class Audits

Blink Wireless Home Security Cameras

Class Stats
Models 8
Market Share 8.2%

Winnowl Index

MEDIOCRE
52.73
-9.5% below 57.42 baseline

MFR - Camera Resolution

Average
Bottom 5% in Class
Rank: #45 of 46
Score
2 MP
-30.1% below 2 MP baseline

Price Positioning

Average
$152.49
+10.3% above $109.99 baseline

Market Value Index (MVI)

Mediocre
30
-41.7% below 46 baseline

Performance

Weak
Bottom 10% in Class
Rank: #42 of 46
Score
30.16
-25.4% below 42.13 baseline

Blink Indoor Home Security Cameras

Class Stats
Models 3
Market Share 5.6%

Winnowl Index

DEFICIENT
Bottom 5% in Class
Rank: #23 of 24
Score
31.79
-38.1% below 52.39 baseline

Price Positioning

Average
$34.99
-41.0% below $47.99 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Market Value Index (MVI)

Weak
Bottom 10% in Class
Rank: #22 of 24
Score
26.50
-47.3% below 42 baseline

Performance

Weak
Bottom 5% in Class
Rank: #23 of 24
Score
20.97
-56.7% below 54.43 baseline

Blink Floodlight Home Security Cameras

Class Stats
Models 1
Market Share 4.3%

Winnowl Index

MEDIOCRE
56.79
+7.1% above 54.62 baseline

Price Positioning

Strong
$49.99
-63.2% below $119.99 baseline
Notable Advantage

MFR - Camera Resolution

Average
2 MP
-24.6% below 2 MP baseline

Market Value Index (MVI)

Exceptional
100
+28.2% above 54 baseline

Performance

Weak
33.30
-26.3% below 36.63 baseline

Blink Doorbell Cameras

Class Stats
Models 1
Market Share 4.8%

Winnowl Index

MEDIOCRE
50.32
-6.7% below 50.84 baseline

Price Positioning

Average
$94.99
-34.3% below $99.99 baseline

MFR - Camera Resolution

Average
2 MP
-6.7% below 2 MP baseline

Market Value Index (MVI)

Fair
52.50
-7.8% below 52.50 baseline

Performance

Weak
38.94
-14.2% below 38.94 baseline