Brand Strength: Strong (72)
Trust
Strong
Reliability
Strong
Customer Service
Exceptional
- Our research shows that Blink ranks in the top 5% for Brand Strength for all brands in our data set and ranks 137% stronger than the average.
- Ranks in the top 10% for Trust for all brands in our data set and ranks 144% stronger than the average.
- Ranks in the top 7% for Reliability for all brands in our data set and ranks 93% stronger than the average.
- Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
Winnowl Index : MEDIOCRE
Doorbell Cameras
- With a 68 Winnowl Index, Blink ranks lower than 50% of competitors in this class.
Floodlight Home Security Cameras
- At a 58 average Winnowl Index, Blink outranks 73% of the other brands in this class.
Wireless Home Security Cameras
- With a 54 Winnowl Index, Blink ranks lower than 64% of competitors in this class.
Indoor Home Security Cameras
- With a 52 Winnowl Index, Blink ranks lower than 91% of competitors in this class.
Performance : Mediocre
Doorbell Cameras
- 41 Performance Score - underperforms 83% of the other competitors in the class.
Floodlight Home Security Cameras
- 22 Performance Score - underperforms 80% of the other competitors in the class.
Wireless Home Security Cameras
- 26 Performance Score - underperforms 91% of the other competitors in the class.
Indoor Home Security Cameras
- 26 Performance Score - underperforms 96% of the other competitors in the class.
- At 15 ft, Blink averages 46% worse Night Vision Range than the class average (28 ft).
- 84% worse Storage Capacity (16 GB) than the class average (102.5).
Value : Fair
Doorbell Cameras
- 34% more performance per dollar than other brands in the class.
- The $94.99 average price is 34% less expensive than the $144.63 average class price.
- With a Value Score of 96, Blink lags behind 50% of the other brands in the class for value.
Floodlight Home Security Cameras
- 141% more performance per dollar than other brands in the class.
- The $49.99 average price is 63% less expensive than the $135.71 average class price.
- With a Value Score of 100, Blink lags behind 50% of the other brands in the class for value.
Wireless Home Security Cameras
- The $149.74 average price is slightly more expensive (10%) than the $135.73 average class price.
- 6% less performance per dollar than other brands in the class.
- The $149.74 price is 10% more expensive than the $135.73 average class price.
- With a Value Score of 71, Blink lags behind 80% of the other brands in the class for value.
Indoor Home Security Cameras
- 5% more performance per dollar than other brands in the class.
- The $34.99 average price is 41% less expensive than the $59.32 average class price.
- With a Value Score of 78, Blink lags behind 74% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Blink, our data team analyzed and rated the performance and value of 13 products across 4 classes.
Doorbell Cameras
Performance:
Mediocre (39)
Value:
Fair (53)
Brand Strength:
Strong (72)
Winnowl Insight: The Blink Blink Video Doorbell Wireless Doorbell Camera maintains a Mediocre Performance rating, primarily because its output sits 15% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you should find the 1080p image sufficient for identifying who is at the door, though digital zooming will quickly lead to pixelation.
Floodlight Home Security Cameras
Performance:
Mediocre (33)
Value:
Exceptional (100)
Brand Strength:
Strong (72)
Winnowl Insight: At 26% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the 1080p image is insufficient for identifying fine details like license plates or facial features once the subject leaves the porch.
Indoor Home Security Cameras
Performance:
Mediocre (21)
Value:
Mediocre (31)
Brand Strength:
Strong (72)
Winnowl Insight: Short-range IR. Designed for narrow entryways, nurseries, or small apartments where the subject is never more than a few steps from the lens.
Performance:
Mediocre (21)
Value:
Weak (26)
Brand Strength:
Strong (72)
Winnowl Insight: At $34.99, you are capturing 47% less Performance per dollar than the $59.32 average, confirming its Weak Value status.
Performance:
Mediocre (21)
Value:
Weak (23)
Brand Strength:
Strong (72)
Winnowl Insight: At $39.99, you are capturing 54% less Performance per dollar than the $59.32 average, confirming its Weak Value status.
Wireless Home Security Cameras
Performance:
Mediocre (30)
Value:
Strong (75)
Brand Strength:
Strong (72)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 34% below the average with specs like a 1 MP Resolution that may mean you will likely struggle to identify a face or license plate unless the person is standing directly in front of the lens.
Performance:
Average (41)
Value:
Mediocre (45)
Brand Strength:
Strong (72)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $119.99 investment is 11% less than the $140.16 baseline.
Performance:
Mediocre (30)
Value:
Fair (60)
Brand Strength:
Strong (72)
Winnowl Insight: At 33% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you should find the 1080p image clear enough for standard monitoring without causing a massive drain on your battery life.
Performance:
Average (40)
Value:
Mediocre (33)
Brand Strength:
Strong (72)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $159.99 investment is 34% less than the $140.16 baseline.
Performance:
Average (41)
Value:
Weak (27)
Brand Strength:
Strong (72)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $194.99 investment is 45% less than the $140.16 baseline.
Performance:
Mediocre (30)
Value:
Weak (27)
Brand Strength:
Strong (72)
Winnowl Insight: At $144.99, you are capturing 46% less Performance per dollar than the $140.16 average, confirming its Weak Value status.
Performance:
Mediocre (30)
Value:
Weak (25)
Brand Strength:
Strong (72)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $159.99 cost is 51% less efficient than the $140.16 class average.
Performance:
Mediocre (30)
Value:
Weak (13)
Brand Strength:
Strong (72)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $299.99 cost is 74% less efficient than the $140.16 class average.