Arlo Logo

Arlo 2026 Brand Audit

Website: arlo.com

Customer Service: None

Winnowl Brand Strength Verdict

Average
53 Brand Strength
+80% above 30 Global Baseline
Ranked #35 out of 185

Brand Strength Factors

Trust

Strong
Top 10% in Class
Rank: #15 of 185
Score
82.99/100
+72.4% above 48.14 baseline
Notable Advantage

Reliability

Average
Top 10% in Class
Rank: #19 of 185
Score
52.27/100
+11.9% above 46.73 baseline

Customer Service

Mediocre
At Baseline
Score
25/100

Arlo Class Audits

Arlo Wireless Home Security Cameras

Class Stats
Models 8
Market Share 8.2%

Winnowl Index

AVERAGE
61.49
+9.1% above 57.42 baseline

Price Positioning

Average
Bottom 5% in Class
Rank: #44 of 46
Score
$147.01
+45.3% above $109.99 baseline

MFR - Camera Resolution

Average
4 MP
+25.8% above 2 MP baseline

Market Value Index (MVI)

Mediocre
31
+10.7% above 46 baseline

Performance

Average
62.17
+18.5% above 42.13 baseline

Arlo Wireless Home Security Camera Systems – Cloud Storage

Class Stats
Models 7
Market Share 31.8%

Winnowl Index

MEDIOCRE
57.02
+7.5% above 56.39 baseline

MFR - Number of Channels

Average
3 channels
+9.8% above 3 channels baseline

Price Positioning

Average
$219
+10.9% above $204.50 baseline

Market Value Index (MVI)

Fair
46
+5.4% above 45 baseline

Performance

Mediocre
48.29
+11.8% above 47.57 baseline

Arlo Indoor Home Security Cameras

Class Stats
Models 4
Market Share 7.4%

Winnowl Index

MEDIOCRE
45.13
-10.7% below 52.39 baseline

MFR - Camera Resolution

Average
2 MP
-20.0% below 2 MP baseline

Price Positioning

Average
$44.99
-24.2% below $47.99 baseline

Market Value Index (MVI)

Mediocre
40
-16.8% below 42 baseline

Performance

Mediocre
40.35
-16.7% below 54.43 baseline

Arlo Doorbell Cameras

Class Stats
Models 3
Market Share 14.3%

Winnowl Index

AVERAGE
63.59
+18.1% above 50.84 baseline

MFR - Camera Resolution

Strong
2 MP
+24.4% above 2 MP baseline

Price Positioning

Average
$93.07
-27.9% below $99.99 baseline

Market Value Index (MVI)

Strong
61
+46.8% above 52.50 baseline

Performance

Mediocre
42.55
+22.7% above 38.94 baseline

Arlo Floodlight Home Security Cameras

Class Stats
Models 3
Market Share 13.0%

Winnowl Index

DEFICIENT
Last in Class
Rank: #11 of 11
Score
32.22
-39.7% below 54.62 baseline

MFR - Camera Resolution

Average
2 MP
-24.6% below 2 MP baseline

Price Positioning

Average
$149.99
+26.4% above $119.99 baseline

Market Value Index (MVI)

Weak
Bottom 10% in Class
Rank: #10 of 11
Score
28
-68.2% below 54 baseline

Performance

Weak
Last in Class
Rank: #11 of 11
Score
25.57
-43.4% below 36.63 baseline