Brand Strength: Strong (60)
Trust
Strong
Reliability
Average
Customer Service
Average
- Ranks in the top 8% for Trust for all brands in our data set and ranks 157% stronger than the average.
- Ranks higher for Reliability than 75% of other brands in our data set and ranks 54% stronger than the average.
- Ranks higher for Support than 51% of other brands in our data set and ranks 49% stronger than the average.
- Our brand audit shows that Arlo ranks higher for Brand Strength than 83% of other brands in our data set and ranks 95% stronger than the average.
- Arlo does not currently have listed a Customer Service Number.
Winnowl Index : AVERAGE
Doorbell Cameras
- At a 75 average Winnowl Index, Arlo outranks 71% of the other brands in this class.
Wireless Home Security Camera Systems – Cloud Storage
- At a 71 average Winnowl Index, Arlo outranks 57% of the other brands in this class.
Indoor Home Security Cameras
- With a 61 Winnowl Index, Arlo ranks lower than 52% of competitors in this class.
Wireless Home Security Cameras
- At a 60 average Winnowl Index, Arlo outranks 63% of the other brands in this class.
Floodlight Home Security Cameras
- With a 35 Winnowl Index, Arlo ranks lower than 100% of competitors in this class.
Performance : Average
Doorbell Cameras
- 54 Performance Score - outperforms 71% of the other brands in the class.
Wireless Home Security Camera Systems – Cloud Storage
- 70 Performance Score - outperforms 57% of the other brands in the class.
Indoor Home Security Cameras
- 42 Performance Score - underperforms 78% of the other competitors in the class.
Wireless Home Security Cameras
- 38 Performance Score - outperforms 54% of the other brands in the class.
Floodlight Home Security Cameras
- 15 Performance Score - underperforms 100% of the other competitors in the class.
- 83% worse Night Vision Range (8 ft) than the class average (46.7).
Value : Strong
Doorbell Cameras
- 103% more performance per dollar than other brands in the class.
- The $104.35 average price is 28% less expensive than the $144.63 average class price.
- 100 Value Score - outranks 57% of the other brands in the class.
Wireless Home Security Camera Systems – Cloud Storage
- 23% more performance per dollar than other brands in the class.
- The $293.35 price is 11% more expensive than the $264.47 average class price.
- With a Value Score of 89, Arlo lags behind 50% of the other brands in the class for value.
Indoor Home Security Cameras
- 37% more performance per dollar than other brands in the class.
- The $44.99 average price is 24% less expensive than the $59.32 average class price.
- 97 Value Score - outranks 54% of the other brands in the class.
Wireless Home Security Cameras
- 58% more performance per dollar than other brands in the class.
- 100 Value Score - outranks 50% of the other brands in the class.
- The $197.25 price is 45% more expensive than the $135.73 average class price.
Floodlight Home Security Cameras
- 48% less performance per dollar than other brands in the class.
- The $171.49 price is 26% more expensive than the $135.71 average class price.
- With a Value Score of 46, Arlo lags behind 90% of the other brands in the class for value.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For Arlo, our data team analyzed and rated the performance and value of 25 products across 5 classes.
Doorbell Cameras
Performance:
Exceptional (86)
Value:
Strong (61)
Brand Strength:
Strong (60)
Winnowl Insight: Modern 2K sweet spot. Stepping up to 3MP or 4MP provides the forensic density needed to identify strangers or read distant delivery labels.
Performance:
Average (43)
Value:
Exceptional (100)
Brand Strength:
Strong (60)
Winnowl Insight: The Exceptional Value is driven by a price of $39.99, which outpaces the $143.36 average by delivering 173% more performance for every dollar spent.
Performance:
Mediocre (39)
Value:
Fair (54)
Brand Strength:
Strong (60)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 15% below the average with specs like a 2 MP Resolution that may mean you should find the 1080p image sufficient for identifying who is at the door, though digital zooming will quickly lead to pixelation.
Floodlight Home Security Cameras
Performance:
Mediocre (26)
Value:
Mediocre (37)
Brand Strength:
Strong (60)
Winnowl Insight: At $114.50, you are capturing 27% less Performance per dollar than the $135.71 average, confirming its Mediocre Value status.
Performance:
Mediocre (26)
Value:
Weak (28)
Brand Strength:
Strong (60)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $149.99 cost is 44% less efficient than the $135.71 class average.
Performance:
Mediocre (26)
Value:
Weak (17)
Brand Strength:
Strong (60)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $249.99 investment is 66% less than the $135.71 baseline.
Indoor Home Security Cameras
Performance:
Average (40)
Value:
Fair (59)
Brand Strength:
Strong (60)
Winnowl Insight: High-endurance storage. Essential for users who prefer 24/7 recording or high-resolution 2K/4K streams that eat up data quickly.
Performance:
Average (40)
Value:
Mediocre (44)
Brand Strength:
Strong (60)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $39.99 investment is 11% less than the $59.32 baseline.
Performance:
Average (40)
Value:
Mediocre (36)
Brand Strength:
Strong (60)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $49.99 cost is 29% less efficient than the $59.32 class average.
Performance:
Average (40)
Value:
Weak (30)
Brand Strength:
Strong (60)
Winnowl Insight: At $59.99, you are capturing 41% less Performance per dollar than the $59.32 average, confirming its Weak Value status.
Wireless Home Security Camera Systems – Cloud Storage
Performance:
Strong (66)
Value:
Exceptional (75)
Brand Strength:
Strong (60)
Winnowl Insight: The value favors you here; a $189.99 buy-in with Exceptional Value gets you 50% more Performance value than other Wireless Home Security Camera Systems – Cloud Storage.
Performance:
Strong (70)
Value:
Mediocre (44)
Brand Strength:
Strong (60)
Winnowl Insight: The Mediocre Value rating is driven by a $339.99 cost that results in 12% lower hardware efficiency than the $264.47 class mean.
Performance:
Average (46)
Value:
Exceptional (90)
Brand Strength:
Strong (60)
Winnowl Insight: The Exceptional Value is driven by a price of $109.99, which outpaces the $264.47 average by delivering 81% more performance for every dollar spent.
Performance:
Average (44)
Value:
Strong (70)
Brand Strength:
Strong (60)
Winnowl Insight: Legacy digital tier. While 1080p is easy on your Wi-Fi bandwidth, it is increasingly considered sub-standard for outdoor forensic identification in 2026.
Performance:
Strong (69)
Value:
Weak (21)
Brand Strength:
Strong (60)
Winnowl Insight: The Weak Value rating is driven by a $699.00 cost that results in 57% lower hardware efficiency than the $264.47 class mean.
Performance:
Average (47)
Value:
Fair (46)
Brand Strength:
Strong (60)
Winnowl Insight: Standard consumer headroom. This range allows for the "essentials" of home security with enough expansion room for most standard residential lots.
Performance:
Average (48)
Value:
Weak (29)
Brand Strength:
Strong (60)
Winnowl Insight: At $360.99, you are capturing 42% less Performance per dollar than the $264.47 average, confirming its Weak Value status.
Wireless Home Security Cameras
Performance:
Strong (62)
Value:
Exceptional (100)
Brand Strength:
Strong (60)
Winnowl Insight: At $34.99, the Exceptional Value confirms you’re getting 364% more Performance for your buck than the class average.
Performance:
Strong (62)
Value:
Exceptional (100)
Brand Strength:
Strong (60)
Winnowl Insight: Our audit shows Exceptional Value, meaning 103% more Performance for your money compared to other Wireless Home Security Cameras.
Performance:
Strong (62)
Value:
Exceptional (100)
Brand Strength:
Strong (60)
Winnowl Insight: At $69.99, the Exceptional Value confirms you’re getting 132% more Performance for your buck than the class average.
Performance:
Strong (62)
Value:
Weak (29)
Brand Strength:
Strong (60)
Winnowl Insight: At $279.99, you’re capturing 42% less Performance per dollar than the $140.16 average, confirming its Weak Value status.
Performance:
Strong (62)
Value:
Weak (27)
Brand Strength:
Strong (60)
Winnowl Insight: The Weak Value rating is driven by a $299.99 cost that results in 46% lower hardware efficiency than the $140.16 class mean.
Performance:
Strong (62)
Value:
Weak (16)
Brand Strength:
Strong (60)
Winnowl Insight: Our audit highlights Weak Value, as the utility you get for a $518.99 investment is 69% behind the class average.
Performance:
Mediocre (35)
Value:
Weak (24)
Brand Strength:
Strong (60)
Winnowl Insight: The Weak Value rating identifies a "Logo Tax" where the $194.03 cost is 53% less efficient than the $140.16 class average.
Performance:
Mediocre (25)
Value:
Mediocre (33)
Brand Strength:
Strong (60)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $99.99 investment is 34% less than the $140.16 baseline.