ANNKE 2026 Brand Audit

Website: annke.com

Customer Service: +1 (833) 717-0187

Winnowl Brand Strength Verdict

Average

57 Brand Strength

+93% above 30 Global Baseline

Ranked #22 out of 185

Brand Strength Factors

Customer Service

Average

Class Leader

Rank: #1 of 185

Score: 50/100

Trust

Strong

72.27 /100

+50.1% above 48.14 baseline

Reliability

Average

49.67 /100

+6.3% above 46.73 baseline

ANNKE Class Audits

ANNKE Outdoor Wired Home Security Camera Systems - DVR

Class Stats

Models 12

Market Share 23.1%

Winnowl Index

AVERAGE

+7.2% above 52.32 baseline

MFR - Camera Resolution

Average

2.50 MP

-22.5% below 5 MP baseline

Price Positioning

Average

$167.49

-13.9% below $226.72 baseline

Market Value Index (MVI)

Fair

+22.8% above 51.50 baseline

Performance

Mediocre

50.37

+0.7% above 48.55 baseline

ANNKE Outdoor Wired Home Security Camera Systems - NVR

Class Stats

Models 11

Market Share 12.9%

Winnowl Index

MEDIOCRE

Top 10% in Class

Rank: #2 of 13

Score: 59.81

Price Positioning

Average

$499.99

-37.3% below $799.99 baseline

MFR - Camera Resolution

Average

12 MP

+13.7% above 8 MP baseline

Market Value Index (MVI)

Exceptional

76.50

+42.9% above 47.50 baseline

Performance

Mediocre

44.89

+3.3% above 49.99 baseline

ANNKE Outdoor Wired Home Security Cameras

Class Stats

Models 9

Market Share 22.0%

Winnowl Index

MEDIOCRE

At Baseline

Score: 59.02

MFR - Camera Resolution

Average

2 MP

-29.9% below 4 MP baseline

Price Positioning

Average

$57.73

-38.1% below $79.99 baseline

Market Value Index (MVI)

Strong

73.50

+39.6% above 55 baseline

Performance

Weak

35.13

-13.1% below 44.20 baseline

ANNKE Wireless Home Security Camera Systems - NVR

Class Stats

Models 2

Market Share 4.4%

Winnowl Index

STRONG

Class Leader

Rank: #1 of 22

Score: 77.57

MFR - Camera Resolution

Exceptional

Class Leader

Rank: #1 of 22

Score: 6.50 MP

Price Positioning

Average

$269.99

-12.8% below $299.99 baseline

Market Value Index (MVI)

Exceptional

Class Leader

Rank: #1 of 22

Score: 78.50

Performance

Average

Class Leader

Rank: #1 of 22

Score: 70.43

ANNKE Wireless Home Security Cameras

Class Stats

Models 1

Market Share 1.0%

Winnowl Index

ELITE

Class Leader

Rank: #1 of 46

Score: 92.49

MFR - Camera Resolution

Exceptional

Top 5% in Class

Rank: #2 of 46

Score: 5 MP

Price Positioning

Average

$119.99

-11.6% below $109.99 baseline

Market Value Index (MVI)

Exceptional

96.50

+48.2% above 46 baseline

Performance

Exceptional

Class Leader

Rank: #1 of 46

Score: 88.86