Brand Strength: Strong (62)
Trust
Average
Reliability
Strong
Customer Service
Exceptional
- Ranks higher for Trust than 79% of other brands in our data set and ranks 79% stronger than the average.
- Ranks higher for Reliability than 85% of other brands in our data set and ranks 78% stronger than the average.
- Ranks higher for Support than 82% of other brands in our data set and ranks 198% stronger than the average.
- Our brand audit shows that ANNKE ranks higher for Brand Strength than 87% of other brands in our data set and ranks 104% stronger than the average.
Winnowl Index : AVERAGE
Wireless Home Security Cameras
- At a 92 average Winnowl Index, ANNKE outranks 98% of the other brands in this class.
Wireless Home Security Camera Systems - NVR
- At a 84 average Winnowl Index, ANNKE outranks 95% of the other brands in this class.
Outdoor Wired Home Security Camera Systems - NVR
- At a 74 average Winnowl Index, ANNKE outranks 85% of the other brands in this class.
Outdoor Wired Home Security Cameras
- At a 67 average Winnowl Index, ANNKE outranks 67% of the other brands in this class.
Outdoor Wired Home Security Camera Systems - DVR
- At a 66 average Winnowl Index, ANNKE outranks 75% of the other brands in this class.
Performance : Average
Wireless Home Security Cameras
- 68 Performance Score - outperforms 96% of the other brands in the class.
- With an average of 98 ft, ANNKE averages 136% higher Night Vision Range than the class average (41.5 ft).
- With an average of 5 MP, ANNKE averages 87% higher Resolution than the class average (2.7 MP).
Wireless Home Security Camera Systems - NVR
- 67 Performance Score - outperforms 95% of the other brands in the class.
- With an average of 16 channels, ANNKE averages 81% higher Number of Channels than the class average (8.8 channels).
- With an average of 6.5 MP, ANNKE averages 54% higher Resolution than the class average (4.2 MP).
Outdoor Wired Home Security Camera Systems - NVR
- 57 Performance Score - outperforms 69% of the other brands in the class.
Outdoor Wired Home Security Cameras
- 39 Performance Score - underperforms 55% of the other competitors in the class.
Outdoor Wired Home Security Camera Systems - DVR
- 48 Performance Score - underperforms 47% of the other competitors in the class.
Value : Exceptional
Wireless Home Security Cameras
- 135% more performance per dollar than other brands in the class.
- The $119.99 average price is 12% less expensive than the $135.73 average class price.
- 100 Value Score - outranks 70% of the other brands in the class.
Wireless Home Security Camera Systems - NVR
- 65% more performance per dollar than other brands in the class.
- The $269.99 average price is 13% less expensive than the $309.60 average class price.
- 100 Value Score - outranks 91% of the other brands in the class.
Outdoor Wired Home Security Camera Systems - NVR
- 72% more performance per dollar than other brands in the class.
- The $542.72 average price is 37% less expensive than the $864.97 average class price.
- With a Value Score of 100, ANNKE lags behind 58% of the other brands in the class for value.
Outdoor Wired Home Security Cameras
- 226% more performance per dollar than other brands in the class.
- The $74.14 average price is 38% less expensive than the $119.80 average class price.
- 100 Value Score - outranks 67% of the other brands in the class.
Outdoor Wired Home Security Camera Systems - DVR
- 50% more performance per dollar than other brands in the class.
- The $227.08 average price is 14% less expensive than the $263.85 average class price.
- 100 Value Score - outranks 56% of the other brands in the class.
Methodology
Brand
- By analyzing key factors like website authority, consumer sentiment, customer service channels, returns, and warranties, we provide data-driven ratings for Trust, Reliability, and overall Customer Support. These three indices are weighted to make up the final Brand Strength Score.
- For ANNKE, our data team analyzed and rated the performance and value of 35 products across 5 classes.
Outdoor Wired Home Security Camera Systems - DVR
Performance:
Strong (73)
Value:
Fair (53)
Brand Strength:
Strong (62)
Winnowl Insight: High-capacity archive. Essential for systems with 8+ cameras or those recording at high bitrates (4K), providing a deep digital paper trail.
Performance:
Strong (83)
Value:
Mediocre (35)
Brand Strength:
Strong (62)
Winnowl Insight: The Mediocre Value rating is driven by a $549.99 cost that results in 30% lower hardware efficiency than the $263.85 class mean.
Performance:
Strong (74)
Value:
Mediocre (43)
Brand Strength:
Strong (62)
Winnowl Insight: Our audit highlights Mediocre Value, as the utility you get for a $399.99 investment is 14% behind the class average.
Performance:
Average (53)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $119.99, which outpaces the $263.85 average by delivering 105% more performance for every dollar spent.
Performance:
Average (53)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $66.49, which outpaces the $263.85 average by delivering 269% more performance for every dollar spent.
Performance:
Average (53)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: For a price of $109.99, the math shows 123% more Performance per dollar than the $263.85 average, solidifying the Exceptional Value of the investment.
Performance:
Average (48)
Value:
Strong (68)
Brand Strength:
Strong (62)
Winnowl Insight: Comprehensive residential coverage. 6 to 8 cameras allow for overlapping fields of view, ensuring there are no hidden paths for an intruder.
Performance:
Mediocre (34)
Value:
Strong (67)
Brand Strength:
Strong (62)
Winnowl Insight: At 29% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find the image lacks the forensic detail needed to identify intruders at the perimeter of your property.
Performance:
Average (48)
Value:
Mediocre (34)
Brand Strength:
Strong (62)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $329.99 investment is 33% less than the $263.85 baseline.
Performance:
Mediocre (31)
Value:
Weak (27)
Brand Strength:
Strong (62)
Winnowl Insight: At $259.99, you are capturing 45% less Performance per dollar than the $263.85 average, confirming its Weak Value status.
Performance:
Mediocre (22)
Value:
Weak (30)
Brand Strength:
Strong (62)
Winnowl Insight: Our audit identifies Weak Value, as the utility relative to the $169.99 investment is 41% less than the $263.85 baseline.
Performance:
Weak (14)
Value:
Mediocre (30)
Brand Strength:
Strong (62)
Winnowl Insight: In its class, this product's performance is 70% below the average and earns a Weak Performance rating. It’s a bit of a mixed bag: the Number of Channels indicates you should find a healthy balance between current coverage and the ability to add extra cameras as your needs evolve, but you may find that the 2 MP Resolution means that you will likely find the image lacks the forensic detail needed to identify intruders at the perimeter of your property—so just make sure that's a trade-off you're okay with.
Outdoor Wired Home Security Camera Systems - NVR
Performance:
Strong (75)
Value:
Exceptional (77)
Brand Strength:
Strong (62)
Winnowl Insight: At $779.99, the Exceptional Value confirms you’re getting 54% more Performance for your buck than the class average.
Performance:
Strong (75)
Value:
Exceptional (79)
Brand Strength:
Strong (62)
Winnowl Insight: At $759.99, the Exceptional Value confirms you’re getting 57% more Performance for your buck than the class average.
Performance:
Strong (75)
Value:
Strong (67)
Brand Strength:
Strong (62)
Winnowl Insight: Elite industrial tier. Sensors in the 12MP-16MP range are over-engineered for standard homes but essential for massive properties and wide panoramic views.
Performance:
Average (52)
Value:
Exceptional (83)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $499.99, which outpaces the $864.97 average by delivering 65% more performance for every dollar spent.
Performance:
Average (45)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $249.99, which outpaces the $864.97 average by delivering 191% more performance for every dollar spent.
Performance:
Average (45)
Value:
Exceptional (76)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $469.99, which outpaces the $864.97 average by delivering 53% more performance for every dollar spent.
Performance:
Average (45)
Value:
Exceptional (77)
Brand Strength:
Strong (62)
Winnowl Insight: The Exceptional Value is driven by a price of $459.99, which outpaces the $864.97 average by delivering 55% more performance for every dollar spent.
Performance:
Average (45)
Value:
Strong (71)
Brand Strength:
Strong (62)
Winnowl Insight: Elite industrial tier. Sensors in the 12MP-16MP range are over-engineered for standard homes but essential for massive properties and wide panoramic views.
Performance:
Mediocre (40)
Value:
Strong (72)
Brand Strength:
Strong (62)
Winnowl Insight: The ANNKE N48PAW 5MP Security Camera System maintains a Mediocre Performance rating, primarily because its output sits 20% below the class average. This is evidenced by the 5 MP Resolution, a technical bottleneck that may mean you should find a high-definition image that maintains impressive detail even when digitally zooming in on distant subjects.
Performance:
Mediocre (37)
Value:
Fair (58)
Brand Strength:
Strong (62)
Winnowl Insight: The ANNKE H500 5MP PoE Security Camera System maintains a Mediocre Performance rating, primarily because its output sits 26% below the class average. This is evidenced by the 5 MP Resolution, a technical bottleneck that may mean you should find a high-definition image that maintains impressive detail even when digitally zooming in on distant subjects.
Performance:
Mediocre (31)
Value:
Strong (60)
Brand Strength:
Strong (62)
Winnowl Insight: The ANNKE H800 4K PoE Security Camera System maintains a Mediocre Performance rating, primarily because its output sits 38% below the class average. This is evidenced by the 4 cameras Number of Cameras, a technical bottleneck that may mean you should effectively achieve full 360-degree coverage of a standard suburban property, including all corners and entryways.
Outdoor Wired Home Security Cameras
Performance:
Strong (73)
Value:
Strong (74)
Brand Strength:
Strong (62)
Winnowl Insight: High-fidelity surveillance. These 8MP (4K) sensors provide the high-density data required for large properties where the "action" often happens far from the lens.
Performance:
Strong (73)
Value:
Weak (25)
Brand Strength:
Strong (62)
Winnowl Insight: At $269.99, you’re capturing 51% less Performance per dollar than the $120.06 average, confirming its Weak Value status.
Performance:
Mediocre (35)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: The ANNKE B07FLRJZK2 1080p CCTV Bullet Security Camera maintains a Mediocre Performance rating, primarily because its output sits 29% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (35)
Value:
Exceptional (91)
Brand Strength:
Strong (62)
Winnowl Insight: At 29% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (35)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: Has a Mediocre Performance rating because it's overall Performance is 29% below the average with specs like a 2 MP Resolution that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (29)
Value:
Exceptional (100)
Brand Strength:
Strong (62)
Winnowl Insight: The ANNKE B01FCT97HK 1080P HD-TVI Bullet Security Camera maintains a Mediocre Performance rating, primarily because its output sits 41% below the class average. This is evidenced by the 2 MP Resolution, a technical bottleneck that may mean you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (35)
Value:
Fair (55)
Brand Strength:
Strong (62)
Winnowl Insight: At 29% below the class average, this unit's Mediocre rating is a byproduct of specific spec trade-offs. Most notably, the 2 MP Resolution serves as a ceiling on Performance, which you will likely find it difficult to read a license plate or identify a stranger’s face once they move beyond your immediate porch or entryway.
Performance:
Mediocre (35)
Value:
Mediocre (42)
Brand Strength:
Strong (62)
Winnowl Insight: The Mediocre Value rating identifies a "Logo Tax" where the $76.44 cost is 17% less efficient than the $120.06 class average.
Performance:
Mediocre (35)
Value:
Mediocre (40)
Brand Strength:
Strong (62)
Winnowl Insight: Our audit identifies Mediocre Value, as the utility relative to the $79.99 investment is 21% less than the $120.06 baseline.
Wireless Home Security Camera Systems - NVR
Performance:
Strong (76)
Value:
Exceptional (76)
Brand Strength:
Strong (62)
Winnowl Insight: At $299.99, the Exceptional Value confirms you’re getting 52% more Performance for your buck than the class average.
Performance:
Strong (65)
Value:
Exceptional (81)
Brand Strength:
Strong (62)
Winnowl Insight: The value favors you here; a $239.99 buy-in with Exceptional Value gets you 62% more Performance value than other Wireless Home Security Camera Systems - NVR.
Wireless Home Security Cameras
Performance:
Exceptional (89)
Value:
Exceptional (97)
Brand Strength:
Strong (62)
Winnowl Insight: At $119.99, the Exceptional Value confirms you’re getting 93% more Performance for your buck than the class average.